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Marketo Review
Updated September 30, 2015

Marketo Review

Joe Reitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Our team of 5 marketers uses Marketo to support a sales force of over 300 account managers. It helps us ensure the quality of the leads we serve sales, and allows us to track ROI in measurable ways.
  • Email Marketing - Nurturing as well as batch-and-blast
  • ROI Tracking – tie campaigns with their costs and track user activty/engagement all the way from first click through won opportunity
  • They need to be more realistic in the rollout of new features... Marketo tends to make big promises and deliver past their own self-imposed deadlines... seems like many nice-to-have features are always "coming in the next release."
  • Faster lead conversion
  • Increased employee efficiency
  • Better ROI tracking
Marketo seems like the more mature older sibling to Act-On. Marketo does lack some basic features, like email deliverability previews (which Act-On has), but the main nuts and bolts of how programs work together and integrate with CRM is much more seamless and useful for our business.
100,000 to 250,000
B2B
CRM integrations are key. Marketo works really well with Salesforce, but I can't comment on other CRM platforms.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
5
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.5
Calendaring
7
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
Social profile integration
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

4 - I have some web design experience, and have been able to train the team in terms of how to build emails and landing pages, and can provide troubleshooting support as needed. But by and large, our team is comprised of marketers with little to no web design experience.