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Not a good Sales Engagement Platform
March 05, 2020

Not a good Sales Engagement Platform

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo Sales Connect (ToutApp)

When we bought Marketo Sales Connect (ToutApp) back in 2018, they offered us to use ToutApp(later "Marketo Sales Engage" and then "Marketo Sales Connect") for free. And it was a great deal because Marketing Automation should go hand in hand with Sales Automation.
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
  • Engagement Tracking(Open Rate/Reply count)
  • Basic Cadences to improve Sales Outreach Strategy
  • Possibility to schedule emails
  • It doesn't have its own dialer, which is a considerable gap since calls are a huge part of outreach.
  • User Interface is confusing
  • Bugs, Bugs, Bugs
  • It helped our reps to get used to structured outreach and not give up on prospects too soon.
  • Templated emails save our Sales team time.
  • Outbound emails were tracked on Salesforce(sometimes) to help operations get metrics of average sales rep daily activities.
  • After we decided that we like Sales Engagement/Sales Enablement tool idea in general, but don't like Marketo Sales Connect (ToutApp), we started evaluating the competitors. 2 leaders in the industry very also our final contestants: SalesLoft and Outreach.
  • We went with SalesLoft, because of the friendlier user interface. But Outreach was a winner by features. Both tools are useful; both tools are better than Marketo Sales Connect (ToutApp).
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Do you think Marketo Sales Connect delivers good value for the price?

No

Are you happy with Marketo Sales Connect's feature set?

No

Did Marketo Sales Connect live up to sales and marketing promises?

No

Did implementation of Marketo Sales Connect go as expected?

Yes

Would you buy Marketo Sales Connect again?

No

  • Marketo Sales Connect (ToutApp) is useful if you are starting your journey with Sales Enablement tools and get it for free(or very cheap).
  • But it just has too many gaps. The user interface is confusing, just like Marketo Sales Connect (ToutApp). You continuously need to monitor the health of the system since bugs happen almost every day. Not having a dialer is a considerable gap as well, because sales cadences/campaigns can't be only email-based.
  • There is no way to automate adding people to cadence. You still need to do in manually. So, overall, Marketo Sales Connect (ToutApp) is just overpriced Email-to-Salesforce application.