TJ Nokleby, Director of Marketing at Grow, sits with Conrad Wadowsky of Advice.io to talk about how he was able to increase the rate of demo requests to demos scheduled from 40% to 70%.
By using Chili Piper to enable the buyers of Grow to schedule their own demos as soon as they submit a demo request, he improved the buying experience and reduced the number of steps to schedule a demo by more than half.
In the full interview on Advice.io, TJ explains in detail the old lead flow compared to the new, and also how he used the insights of Grow’s dashboards to cut underperforming paid channels and improve the overall lead quality.
Neil Rongstand, VP of Growth at ChowNow, knew that his team needed a better method for following up with inbound leads and getting meetings on sales reps’ calendars. Before Chili Piper, the average speed to lead for an inbound meeting request was about a week. In many cases reps would get busy and forget to follow up completely. Neil and his team knew they needed a better system.
Neil and his team chose Chili Piper as the solution to their inbound conversion problem. They deployed it on their demo request page to automatically route leads to the correct AE or SDR and allow prospects to book a meeting on their calendar immediately.
Since implementing Chili Piper, ChowNow has seen their inbound close rate increase by 4x when they book through Chili Piper. Not only are leads converting at a higher rate, but the effort and cost to acquire them has gone down.
The team at Apollo had little faith in their ability to convert inbound leads. About 40% of Apollo’s inbound demo requests were not converting to a booked meeting. They knew they needed to fix their leaky inbound funnel before investing any further in digital acquisition.
Krishan Patel, Director of Growth at Apollo, looked to Chili Piper as the solution to their inbound conversion problem. They deployed Chili Piper Concierge on their demo request page to route leads to the appropriate rep at the time of form submission and let inbound leads schedule immediately. They also deployed it inside their app to assist with converting trial users and driving expansion.
After implementing Chili Piper, Apollo saw an immediate 50% increase in inbound meetings booked on their site. With a restored faith in their ability to convert inbound leads, they were able to confidently ramp up acquisition efforts and increase their revenue by 300% even with a sales team half the size.
Chloe Jillings, Manager of Customer Success at PatientPop, knew that her team’s process of assigning new accounts was broken. Managers were having to dig through Salesforce reports and manually assign accounts to CSMs while ensuring the workload was evenly distributed. This caused costly delays and potentially missed accounts.
Since implementing Chili Piper, the PatientPop CS team has been able to fully automate their account assignments. They created separate meeting queues based on criteria like the number of providers on an account, number of locations, partner status, and ARR, in order to automatically assign accounts to CSMs with the right experience and available bandwidth.
90% of PatientPops accounts now launch through a Chili Piper queue, meaning their “growth strategy call” is immediately scheduled on their calendar at the moment they finish implementation. This has increased CSM and CS manager productivity, allowing them to focus on strategically helping customers.
With 60-70% of their inbound demo requests never making it to a booked meeting, Bryan Schuler, ABM and Marketing Operations Manager at SaaSOptics knew that a change was needed. Their inbound scheduling process required SDRs going back-and-forth with the prospect to qualify and schedule a meeting before they ever spoke with an AE.
Bryan implemented Chili Piper’s Concierge solution which allowed inbound prospects to book a meeting time in the correct AE’s calendar immediately after filling out their demo request form. Behind the scenes Chili Piper qualified the lead, routed it to the correct AE, and booked the meeting in their calendar.
Since implementing Chili Piper, Bryan and his team have seen their book rate on inbound demo requests increase from 40% to 90%, resulting in 4x more sales meetings and double the amount of inbound pipeline per month.
Wayne Bulsiewicz, Senior Marketing and Event Manager at Simplus, shares his story of how Chili Piper helped him triple their attributed sales meetings at Dreamforce.
Wayne talks about life before and after Chili Piper - from an error-prone booking process resulting in meetings and attendance slipping through the cracks, to completely automated scheduling that synced to Salesforce in real-time.
By implementing Chili Piper, Wayne could seamlessly track and record each rep’s activity before, during, and after an event. After that, proving ROI was easy.
How Chili Piper Meetings helps you double your inbound conversions
We asked some of our customers how long it took to started seeing value from Chili Piper, what their onboarding experience was like, and more.