Marketo can segment anything, if you know how to do it.
March 09, 2020

Marketo can segment anything, if you know how to do it.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Marketo was used by the marketing department to facilitate our smart, automated email campaigns. It was addressing our inability to accurately segment our email lists, since we offer many different niches within our company and each needs a personalized email feel. With Marketo, we began the process of segmenting down and capturing the information we needed to accurately sell product by product, rather than just selling people on the entire collection.

Pros

  • Segmenting of lists and capturing segment information.
  • Triggers & Automation flows.
  • Keeping your CRM clean and clear.

Cons

  • Ease of use - it is horrendously big and hard to understand.
  • Setting up templates for use with standard marketing flows.
  • Allowing the user to understand their CRM.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Other
We were trying to drive sales and automate our workflows so that we didn't have to do so much manual email construction. We have different segments in our business and each needed a separate email flow for retargeting subscribers who were about to expire. We also were attempting to nurture leads better so that they got timely communications, based on their customer journey. Previously, we had been using a newsletter format to basically blast our entire list with everything we offered all at once.
HubSpot is much more user-friendly than Marketo, and at a fraction of the cost. The one drawback is that Marketo allowed for much more advanced segmentation and drip flows than HubSpot. However, HubSpot more than made up for it with their social integrations and the ability to manage all advertising in one place.
25,000 to 100,000
B2C
I would say that I'm right in the middle because Marketo can do it all, and segmenting was super accurate, but Marketo doesn't really make it easy to do any of those things. Without the Foundations training, you cannot expect to use and understand Marketo. You simply have to be trained in order to accomplish anything. They definitely need to start making it a little more user-friendly, so that people really have a better understanding about how to use it.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
7.0
Lead nurturing automation
7
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
9
Campaign Management ()
Not Rated
6.0
Social sharing and campaigns
Not Rated
Social profile integration
6
4.0
Dashboards
6
Standard reports
4
Custom reports
2
Not Rated
API
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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