For tracking media hits, Meltwater [Media Intelligence Platform] is a hit!
October 18, 2021

For tracking media hits, Meltwater [Media Intelligence Platform] is a hit!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Our department uses Meltwater [Media Intelligence Platform] to identify potential media contacts and track media hits. We use it for quantitative and qualitative analysis of our media relations efforts and use its tools to improve how we communicate with reporters.
  • Media tracking and tagging
  • Media contact database
  • It's not the most user-friendly platform I've ever used from a UX/UI perspective.
  • The media contact database could use some more consistent updating.
  • Sometimes its tracking does not track certain TV stations' or news outlets' media hits.
  • Improved PR reporting
  • A higher likelihood of having pitches land with journalists
We receive very responsive customer service.

Do you think Meltwater delivers good value for the price?

Not sure

Are you happy with Meltwater's feature set?


Did Meltwater live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meltwater go as expected?

I wasn't involved with the implementation phase

Would you buy Meltwater again?


Microsoft Office 2016 (discontinued), Microsoft Teams, Google Analytics
Meltwater [Media Intelligence Platform] is helpful if you measure your goals based on earned media hits (reach or impressions).