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An All-In-One Platform That Serves All Engagement Needs
July 08, 2022

An All-In-One Platform That Serves All Engagement Needs

Maya DeJoie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We were looking for a platform that served a variety of needs for our Engagement team. At the time, we were using different platforms to serve those needs and realized it would be better to consolidate if we could find something that would serve as an "all-in-one" platform. Upon discovering Meltwater, we felt assured our needs would be met, and they have been great to work with ever since. We utilize them for social listening, content management, reporting, public relations, and influencer relations. They have a great team who works with us closely to ensure our needs are met, and they are very responsive to our feedback as well. I'd recommend them to anyone looking for an all-in-one service to fulfill a variety of social media and public relations needs.
  • Social listening, their Explore tool provides us with access to a variety of analytics that gives us a solid snapshot of trending narratives across news and social media.
  • They have a variety of analytics that help diversify the metrics we report to clients.
  • Community management is made feasible and effective through the Engage tool.
  • They are actively working through enhancing their reporting templates so they are easier to use.
  • They are adding new tools that enhance analytics to better understand different audiences following a need for more audience insights.
  • The platform can feel like a learning curve with lots of different ways to get analytics, but they have worked to divide tools to have a particular focus.
  • Time saved utilizing resources that pertain to our engagement work.
  • Time saved developing reports for clients.
  • Expanded our service offering based on Meltwater tools to service different client needs.
The platform has served us well and its team has done a great job of taking our feedback and implementing it into future developments. While there is potential to improve, we are actually seeing those improvements become a part of the plans for future updates.
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.

Do you think Meltwater delivers good value for the price?

Yes

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.