In my opinion, terrible product that we're forced to use
May 22, 2025

In my opinion, terrible product that we're forced to use

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

I use Meta Business Manager to manage Facebook and Instagram accounts for small businesses. I mostly use it to update business information, schedule posts, and run ads. It's pretty much a necessity if you are managing multiple pages. I think it's also the absolute worst and I hate it.

Pros

  • Updates Often
  • Connects Facebook and Instagram accounts

Cons

  • In my experience, Interface is constantly changing and help articles never stay up to date
  • In my opinion, the level of hoops you have to jump through to assign access is insane
  • In my experience, Meta loves to ban you or block you from things without giving you a reason
  • It saves time, sometimes
In my experience, doesn't work half the time or you have to spend 2 hours doing something that should take 30 seconds because the system is all messed up and doesn't even tell you what's wrong or how to fix it.

Do you think Meta Business Manager delivers good value for the price?

No

Are you happy with Meta Business Manager's feature set?

No

Did Meta Business Manager live up to sales and marketing promises?

No

Did implementation of Meta Business Manager go as expected?

No

Would you buy Meta Business Manager again?

No

If you need to manage multiple pages and schedule out posts for business, especially if you want to do Facebook and Instagram at the same time, then you really do need to use Meta Business Manager - unless you're willing to shell out a decent amount of money for 3rd party tools. However, in my experience, the constant updates, outdated or missing documentation, lack of support, glitches, and hard walls you come up against are incredibly frustrating. I think it's really a dumpster fire, but one that you have to work with.

Meta Business Manager Feature Ratings

3.3
Boolean keyword searches
3
Filtering out noise/spam
1
Sentiment analysis
3
Broad channel coverage
6
5.8
Content planning and scheduling
6
Audience targeting
8
Content optimization
6
Workflow management
3
5.3
Automated routing and prioritization
4
Customer interaction histories
7
Bulk actions
5
5.8
Lead generation
6
Content marketing
6
Paid media management
6
Campaigns and promotions
5
7.5
Twitter
Not Rated
Facebook
8
LinkedIn
Not Rated
Google+
Not Rated
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
5.7
Campaign success analytics
6
Real-time tracking
6
Competitor analysis
5
1.5
Role-based user permissions & privileges
1
Mobile access
2

Comments

More Reviews of Meta Business Manager

  1. Home
  2. Social Media Management Tools
  3. Meta Business Manager Reviews
  4. User Review of Meta Business Manager