Lots to Yammer on about

Yammer took several months to successfully implement on the communications team and a few more months after that to get a sampling of employees on the site. It wasn't an easy process explaining to leadership why they should be on another mode of communication or to career employees how Yammer is used differently than email.

Yammer is great for segmenting your audiences. If you want only one specific group of people to see a post, say, those following Corporate Social Responsibility, you're able to tailor your post to those followers. Yammer is a new form of communication for the workplace - instead of sending stale, formal emails, Yammer gives you the ability to add gifs, emojis, and images to spice up your announcement or even make a flu shot event seem more fun.

I think it's best used for more casual announcements. I don't think it's appropriate to post something all employees NEED to see, like a fire drill announcement, because not everyone who needs to see it may see it.

It's still a struggle getting all our employees signed up for Yammer. While the process is easy, there was a lot of pushback because there are so many channels of communication in place already. We have maybe half of all employees on Yammer now. It's progress, but we may never have everyone signed up.