Mixpanel BI powerhouse for B2B customer Apps
March 01, 2022

Mixpanel BI powerhouse for B2B customer Apps

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Mixpanel was used for app usage and to monitor user experience. One of the main channels was an app that was used to buy and control music in retail/entertainment places around the world, so the app was a privileged interface with our customers. Mixpanel was then used to monitor and analyze how the app was used, from the sign-up to the payment to the selection of the product. Mixpanel provides great analytics as long as you know how to make sure you can track all the different steps and journeys within the app from a customer POV.
  • Custom dashboard
  • Funnel analysis
  • Descriptive analysis
  • App version of the website
  • Tag and label, which could be misleading
  • User training
  • Customer funnel
  • Customer journey
  • Customer method of payment
  • Improve customer experience
  • Understand the efficiency of promotions
  • Understand impact of any changes in the app

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Databricks Lakehouse Platform (Unified Analytics Platform), AWS Glue, Amazon Elastic Compute Cloud (EC2)
Mixpanel is a great BI tool when you have hundreds, if not millions, of customer interactions through an app or a website with sign-on, log-in, purchase, basket, method of payment, etc. and you need to understand the funnel and customer journey. Also if you need to understand any areas of improvement or to monitor if something happens, Mixpanel makes it easy for you to follow customer interactions.

Using Mixpanel

20 - BI expert, data analyst, product owner, senior app developers
2 - BI analyst and expert
  • Customer experience
  • Marketing promotion efficiency
  • Marketing funnel
  • Change how the promotion was designed
  • Invested and improved where customers drop off
  • Change how customers log in
Mixpanel helps the organization to make great decisions