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Score 8.4 out of 100


Recent Reviews

A great product analytics tool

10 out of 10
March 03, 2022
We are exploring Mixpanel primarily for product analytics where in we can find behavioural patterns in product usage and then draw …
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For the latest information on pricing, visithttps://mixpanel.com/pricing


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  • Premium Consulting / Integration Services

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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Mixpanel's Dashboards let you monitor all of your product's key performance indicators in real time—all in one place—and share updates with your team.Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.With the Funnels report you can analyze differences in conversion rate by any user attribute or behavior in any funnel on the fly. You can also locate steps in your funnel that cause friction and understand which users convert best.Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.The Explore report lets you create behavioral cohorts of your users based on actions they did or didn’t take in your product, and then zoom in on users that qualify for your cohorts. You can then use these cohorts across any Mixpanel report to see how results differ for various user segments.Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Downloadables

Mixpanel Integrations

Mixpanel Competitors

Mixpanel Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android


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Frequently Asked Questions

What is Mixpanel's best feature?

Reviewers rate Implementation Rating highest, with a score of 8.9.

Who uses Mixpanel?

The most common users of Mixpanel are from Small Businesses (1-50 employees) and the Internet industry.


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Score 6 out of 10
Vetted Review
Verified User
Review Source
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Dianna Bai | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
Bailey Dalton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
There are some nitty gritty nuanced metrics that I am not able to use in Mixpanel-- but as an overall tool it has a TON to offer. In particular it is a great tool for every level of user competency-- which makes it a tool for many, and not just one person.
George Luc | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are not currently using it since were on a free trail and decided not to move to the paid version when the trail concluded. One of the issues was that although the tool was generating large amounts of data, it was too much data for us to deal with. We would have needed more resources to justify paying for it. Given the size of our team, it made more sense to stick with a free tool like Google Analytics which provides less detail but is still very useful and free.