Product Analytics Software
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Product Analytics Software TrustMap
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What is Product Analytics Software?
Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.
Product analytics software’s monitoring capabilities are greater than heatmap and session recording tools. While they can collect clicks and views and generate reports from these, leading product tools also capture customer sentiment and produce more detailed customer journey information, as well as customer and behavioral segmentation.
Product Analytics Software Features & Capabilities
The following features are common in product analytics software. Many are distinct to this category of software, while some features overlap with related categories such as digital adoption or BI tools.
Automated user interaction data capture
Analyze data in real-time, or using historical data
Individual or group user activity timeline
Behavior based user segmentation
User data based segmentation (e.g. job title, device, geography)
Analytics linking customer behavior to KPIs
Analytics linking customer behavior to churn
Attribution, linking customer source to behavior & retention
Non-linear customer journey analytics
Touchpoint analytics (i.e. learn how touchpoints influence customer outcomes)
Product engagement scoring (alternately customer engagement scoring)
Data history retention
Data export, or data warehouse integration
Retention and churn reporting, churn rate calculation
Graphical layout of product plan or roadmap
Codeless interaction with data and analytics
Data labeling, virtual events (i.e. perform analytics with virtual data, safely)
Customer feedback collection
Customer guidance, similar to that seen in digital adoption tools
Types of Product Analytics Software
Product Analytics tools can be obtained through vendors providing Customer Success and Customer Experience (CX) platforms and suites, like Gainsight or UserIQ, or that provide analytics along with interactive customer guidance and feedback collection (Pendo). For product teams and developers that want a strictly analytic package, there are focused solution (e.g. Heap, Amplitude). Finally, for products in the development phase or for low traffic applications, many leading vendors offer free forever plans (Heap, Woopra, Amplitude), that may also include customer support.
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.Smartlook provides a way to understand…
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel…
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…
Aptrinsic offers their customer engagement platform to software companies wanting to simultaneously build engagement with their applications and track customer engagement within their application, for segmenting or for finding elements in the application that work or that do not;…
UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right…
Frequently Asked Questions
According to end-user feedback on TrustRadius, here are the most reviewed product analytics platforms (the products are ordered from most to least reviews):
- Google Analytics
- Adobe Analytics
- Quantum Metric
- Amplitude Analytics
Although, interested buyers should keep in mind that some tools may be better suited for either smaller or larger organizations, or different types of use cases. For more information on what reviewers from specific company sizes say about the tools above, check out the products’ profile pages on TrustRadius.
Some tools, like Google Analytics, offer a free version of the software. However, the free versions typically only provide basic functionality and do not include more advanced features.
Most vendors that offer paid tools do not disclose pricing information on their website, though buyers can request a quote from the vendor. Interested buyers can expect to pay anywhere from a few thousand dollars to upwards of multiple thousands of dollars annually, depending on the scope of the platform and number of licenses required.