Product AnalyticsProduct analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.Pendo.io1https://media.trustradius.com/vendor-logos/kp/8H/75XWHCRCCV2Q-180x180.PNGMixpanel2https://media.trustradius.com/product-logos/v1/VK/TRG2KIAHTSUD-180x180.JPEGWoopra3https://media.trustradius.com/product-logos/gy/Rq/QLNXVH9G0N7B-180x180.PNGAmplitude Analytics4https://media.trustradius.com/product-logos/1M/N5/K0TH6UIN89HZ.pngHeap5https://media.trustradius.com/vendor-logos/MI/1Q/UKR70PASDC2I.pngGainsight PX6https://media.trustradius.com/product-logos/Oe/Yh/WA1ZSV7KC7T0-180x180.PNGUserIQ7https://media.trustradius.com/product-logos/qU/RZ/EGU4WI9BPTGA-180x180.PNGIndicative8https://media.trustradius.com/product-logos/qM/du/4ETKGXN4E8U7-180x180.PNGSherlock9https://media.trustradius.com/vendor-logos/qR/Hm/TZ2K0B69RPV0-180x180.PNGInterana10https://media.trustradius.com/vendor-logos/wi/Lc/1IZ34N864QMH-180x180.JPEGRevuze11https://media.trustradius.com/vendor-logos/xB/tc/6E87N6UT0C0T-180x180.JPEG

Product Analytics Software

Product Analytics Software Overview

What is Product Analytics Software?

Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.


Product analytics software’s monitoring capabilities are greater than heatmap and session recording tools. While they can collect clicks and views and generate reports from these, leading product tools also capture customer sentiment and produce more detailed customer journey information, as well as customer and behavioral segmentation.

Product Analytics Software Features & Capabilities

The following features are common in product analytics software. Many are distinct to this category of software, while some features overlap with related categories such as digital adoption or BI tools.

  • Automated user interaction data capture

  • Analyze data in real-time, or using historical data

  • Individual or group user activity timeline

  • Behavior based user segmentation

  • User data based segmentation (e.g. job title, device, geography)

  • Analytics linking customer behavior to KPIs

  • Analytics linking customer behavior to churn

  • Attribution, linking customer source to behavior & retention

  • Non-linear customer journey analytics

  • Touchpoint analytics (i.e. learn how touchpoints influence customer outcomes)

  • Product engagement scoring (alternately customer engagement scoring)

  • Data history retention

  • Data export, or data warehouse integration

  • Retention and churn reporting, churn rate calculation

  • Graphical layout of product plan or roadmap

  • Codeless interaction with data and analytics

  • Data labeling, virtual events (i.e. perform analytics with virtual data, safely)

  • Customer feedback collection

  • Customer guidance, similar to that seen in digital adoption tools

Types of Product Analytics Software

Product Analytics tools can be obtained through vendors providing Customer Success and Customer Experience (CX) platforms and suites, like Gainsight or UserIQ, or that provide analytics along with interactive customer guidance and feedback collection (Pendo). For product teams and developers that want a strictly analytic package, there are focused solution (e.g. Heap, Amplitude). Finally, for products in the development phase or for low traffic applications, many leading vendors offer free forever plans (Heap, Woopra, Amplitude), that may also include customer support.

Product Analytics Products

Listings (1-11 of 11)

Pendo.io

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Top Rated
94 Ratings

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

114 Ratings

Mixpanel aims to help companies build beloved products with leading analytics software for mobile and web. The vendor says as the only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their custo…

Top Rated
20 Ratings

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to ge…

27 Ratings

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

10 Ratings

Aptrinsic offers their customer engagement platform to software companies wanting to simultaneously build engagement with their applications and track customer engagement within their application, for segmenting or for finding elements in the application that work or that do not; of use for product …

5 Ratings

UserIQ is a walkthrough tool that aims to empower SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. According to the vendor, key benefits include: effectively scale onboardingincrease feature usageaccelerate time-to-valueultimately drive more r…

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Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.

We don't have enough ratings and reviews to provide an overall score.

Sherlock headquartered in San Francisco offers product analytics software suite.

We don't have enough ratings and reviews to provide an overall score.

Interana headquartered in Redwood City provides their product customer journey analytics software.

We don't have enough ratings and reviews to provide an overall score.

Revuze is a cloud based product experience analytics software solution for development, marketing, and product management teams.