Product Analytics Software

Top Rated Product Analytics Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Product Analytics Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Product Analytics Software Overview

What is Product Analytics Software?

Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.

Product analytics software’s monitoring capabilities are greater than heatmap and session recording tools. While they can collect clicks and views and generate reports from these, leading product tools also capture customer sentiment and produce more detailed customer journey information, as well as customer and behavioral segmentation.

Product Analytics Software Features & Capabilities

The following features are common in product analytics software. Many are distinct to this category of software, while some features overlap with related categories such as digital adoption or BI tools.

  • Automated user interaction data capture

  • Analyze data in real-time, or using historical data

  • Individual or group user activity timeline

  • Behavior based user segmentation

  • User data based segmentation (e.g. job title, device, geography)

  • Analytics linking customer behavior to KPIs

  • Analytics linking customer behavior to churn

  • Attribution, linking customer source to behavior & retention

  • Non-linear customer journey analytics

  • Touchpoint analytics (i.e. learn how touchpoints influence customer outcomes)

  • Product engagement scoring (alternately customer engagement scoring)

  • Data history retention

  • Data export, or data warehouse integration

  • Retention and churn reporting, churn rate calculation

  • Graphical layout of product plan or roadmap

  • Codeless interaction with data and analytics

  • Data labeling, virtual events (i.e. perform analytics with virtual data, safely)

  • Customer feedback collection

  • Customer guidance, similar to that seen in digital adoption tools

Types of Product Analytics Software

Product Analytics tools can be obtained through vendors providing Customer Success and Customer Experience (CX) platforms and suites, like Gainsight or UserIQ, or that provide analytics along with interactive customer guidance and feedback collection (Pendo). For product teams and developers that want a strictly analytic package, there are focused solution (e.g. Heap, Amplitude). Finally, for products in the development phase or for low traffic applications, many leading vendors offer free forever plans (Heap, Woopra, Amplitude), that may also include customer support.

Product Analytics Products

(1-23 of 23) Sorted by Most Reviews

Google Analytics

Google Analytics

Customer Verified
Top Rated
Starting Price $150,000

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…

Adobe Analytics

Adobe Analytics

Customer Verified
Top Rated

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category… is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.



Customer Verified
Top Rated
Starting Price $59

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.



Starting Price $0

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.Smartlook provides a way to understand…



Starting Price $150

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.



Starting Price $0

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel…

Quantum Metric

Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience,…



Customer Verified
Top Rated

LaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.



Starting Price $80

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…

Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.


PowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The…

Gainsight PX

Gainsight PX

Starting Price $0

Aptrinsic offers their customer engagement platform to software companies wanting to simultaneously build engagement with their applications and track customer engagement within their application, for segmenting or for finding elements in the application that work or that do not;…


UserIQ is a walkthrough tool that aims to empower SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. According to the vendor, key benefits include: effectively scale onboardingincrease feature usageaccelerate time-to-valueultimately…


Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products…


Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.

UXCam App Analytics

UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right…


Interana headquartered in Redwood City provides their product customer journey analytics software.


Sherlock headquartered in San Francisco offers product analytics software suite.


Revuze is a cloud based product experience analytics software solution for development, marketing, and product management teams.

Snowplow Insights

Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.


AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

Frequently Asked Questions

What do product analytics tools do?

Product analytics tools help product teams within organizations better understand how well they’re serving their online users or customers. These tools primarily analyze user behavior and report on engagement with software and web applications. In this way, these tools help businesses uncover conversion blockers, where users tend to drop-off within certain funnels or activity-flows, and identify where their users or customers are coming from on the web.

What are the benefits of using product analytics software?

This type of software provides companies with a data-backed approach to building a better, more intuitive digital experience for their end-users and customers. More specifically, product analytics tools can provide both granular and high-level insight into how users are engaging with an application, where they come from, whether or not certain cohorts behave differently from others, and where users get frustrated or ‘stuck’ on a website or application.

What are the best product analytics tools?

According to end-user feedback on TrustRadius, here are the most reviewed product analytics platforms (the products are ordered from most to least reviews):

Although, interested buyers should keep in mind that some tools may be better suited for either smaller or larger organizations, or different types of use cases. For more information on what reviewers from specific company sizes say about the tools above, check out the products’ profile pages on TrustRadius.

How much does product analytics software cost?

Some tools, like Google Analytics, offer a free version of the software. However, the free versions typically only provide basic functionality and do not include more advanced features.

Most vendors that offer paid tools do not disclose pricing information on their website, though buyers can request a quote from the vendor. Interested buyers can expect to pay anywhere from a few thousand dollars to upwards of multiple thousands of dollars annually, depending on the scope of the platform and number of licenses required.