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What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…

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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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Product Demos

Mixpanel for Fintechs - Short demo


Split MixPanel Integration Demo


Improving the patient experience: User behavior analytics for healthcare


Inside Mixpanel: Live Demo + Q&A


Mixpanel Engagement Analytics for Confluence - quick demo


The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel

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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit:

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Videos

Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Amplitude Analytics, Heap, and are common alternatives for Mixpanel.

Reviewers rate Implementation Rating highest, with a score of 8.9.

The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Users commonly recommend the following when it comes to using Mixpanel for analytics:

  1. Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.

  2. Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.

  3. Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.

Attribute Ratings


(1-25 of 49)
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Carlos Begazo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In our sales sector we use Mixpanel to carry out a more efficient and exhaustive follow-up of all our clients, how they are perceiving our product, and the actions they take regarding the service we offer. As a sales department, we need to prepare quite specific reports on a weekly basis to correct errors and create advance strategies. Mixpanel helps us with this. It helps us explore and delve into deeper characteristics that we are not seeing, evaluate the retention of our clients from our behavior as a company, and the impact that the product we offer has on their lives. It allows us to control, monitor, and analyze in detail each step that our clients take and their user experience, in order to evaluate our commercial funnel, which helps us to categorize and perfect them in a better way. With this, we obtain better results in our sales and in the image of our company in general.
  • Excellent reports with diagrams, panels, and graphs that elaborate an exhaustive analysis of our commercial funnel, which allows us to segment potential clients and accurately evaluate the behavior and actions that our clients take.
  • Personalization, it is always important to be able to adapt the work area where we work for greater comfort and development, Mixpanel helps us to adapt the board and workspace which makes everything much more comfortable.
  • The participation of customers and their opinion is essential for us. It provides us with tools that help us segment customers, prioritize their recommendations, prioritize their tastes and stores all that vital information for our work performance.
  • The interface is extensive and with wonderful features and tools; however, it can become overwhelming with so many options and a bit complicated to use each one of them.
  • I would like it to be a little more accessible, the costs are somewhat high. Although we still pay for it because it is representative of our work, it would be great to have slightly cheaper access.
  • With how complicated it can be to use and manage the interface correctly, we would like to be able to find more support material with which we can speed up learning and perfect our use of the tool.
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Score 10 out of 10
Vetted Review
Verified User
It is a fantastic tool for any workgroup; it helps promote better organization among team members, ensures smoother communication, facilitates information sharing and distribution, and improves team efficiency. It is easy to use and navigate; no extensive training is required to use it properly. Its chat function is easy to use, connecting with other people is no longer a problem, and the communication gap has disappeared. The functionality to schedule and update calendars to our liking is a great success of this software. Everything goes quite well with Mixpanel; besides, its team constantly keeps innovating and solving things.
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
  • So far, I have run into critical issues using this tool. However, it lacks some function to manage alerts, and individual messaging is problematic sometimes.
Mixpanel is a versatile platform that integrates features to connect every work team and get the best out of them in productivity and results. Moreover, it will improve the flow of information and interaction between all your company staff; it will unify and help promote collaboration between the different work areas. Without a doubt, I highly recommend this software.
Rober Thendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Mixpanel is beneficial for analyzing our customers' actions when they visit the web application over time, as well as understanding customer behavior. Mixpanel simplifies visitor behavior analysis by tracking app interaction and engagement in real-time. Mixpanel is suitable for in-depth analysis and personalized user queries. Mixpanel's people panel allows us to contact users directly through push notifications, SMS, and emails.
  • The funnel allows you to set segmentations, target audiences, automate campaigns and send notifications.
  • It's a great way to plan events for each page or activity and track user experience.
  • It is essential to participate in the customization of the many areas in which the organization focuses.
  • Mixpanel has some complications for novice users to learn and use at first.
  • The customer service or support system is inadequate and ineffective.
  • Subscription fees for Mixpanel are expensive.
Mixpanel is customizable for specific data collection; It allows us to collect a large number of events and knowledge that cooperate and improve products and services by responding to each action of our customers. Mixpanel is great for creating sales funnels, finding new trends, and tracking our events. Mixpanel provides reliable data and information analysis in a comprehensive way to measure the activities of the participants with the information offered. Mixpanel interacts with mobile and online applications, allowing us to retain users, produce better software by understanding our users' input, and leveraging that data to deliver an enjoyable experience.
Score 9 out of 10
Vetted Review
Verified User
Mixpanel provides an interactive dashboard to check events or user interactions over the application. real-time updates are provided. It helps in debugging the process if any interaction failed. data set that are predefined and can be customized as per the use cases. Customer engagement can be enhanced by Mixpanel as it provides data of various user interactions.
  • Real time event updates
  • Custom reports generation
  • User engagement tracking
  • Some of the Mixpanel properties are redundant as there are so many default properties it will take much time to find the one you are looking for.
  • There should be a interactive search for menus like event search.
  • The application window should split horizontally to check specific event rather than clicking on the event and checking its property
Mix panel is well suited in the following use cases: User Specific event management and data collection. Custom user engagement report generation. Geolocation-based search reports. Front-end scenarios debugging based on users' activity. Mixpanel is less suited for those applications that have a minimal amount of user interactions like those apps which show static content.
Score 8 out of 10
Vetted Review
Verified User
Datil is a billing Software as a Service company. We used Mixpanel for generating and managing landing web sites analytics, wanting to capture end-user information and usage patterns to better optimize these websites. The scope is our marketing department's digital properties mostly including websites that are created for each marketing campaign.
  • Setup and installation
  • Dashboard user interface
  • Integration how-to's and recipes
  • Would like to have email marketing
  • Would like to include chat (like Intercom)
  • May be overwhelming if you want to use all products
Mixpanel is a great option for setting up product-oriented analytics in a startup. It has all the best practices and tools you may need to start your business and product development cycle focusing on the customer and product, using real-time data. If you need extensive and complex reports, Mixpanel has you covered. It provides a well-rounded set of reports and analytic tools to make decisions.
Score 8 out of 10
Vetted Review
Verified User
We want to get analytics for how our users were using the webapp we built. Both in general (what browser, OS, country) as well as get insights into the usage of specific features - ones we're not so sure were being used, but we kept maintaining as well as new ones we just launched and wanted to see how they perform with real customers.
  • Per-user breakdown of usage.
  • Cohorts.
  • UI isn't very intuitive for a non experienced user.
  • Building dashboards and queries isn't as easy as I'd like it to be.
I think Mixpanel is great for the use-case I tested it with - a BI app for business customers. If the users of Mixpanel within your organization don't mind a short-ish ramp-up period and defining searches and dashboard MixPanel is probably a safe bet. I think that it would be less useful for very big applications, with over 10K MAUs, since the UI, in general, seems to be more fine-tuned for cohort, or even user-specific queries.
Score 8 out of 10
Vetted Review
Verified User
I have been using Mixpanel at my organization for over 2 years. This product helps us manage cross-team dependencies and also helps us to understand our customers better. This comes in particularly handy during pandemic times in which our usage increased a lot. We were able to proceed with our works with little to no trouble and Mixpanel played a significant role in that.
  • Gives extremely detailed analytics
  • Good customer support
  • Modern design
  • Very steep learning curve
  • Sometimes lags on slow internet
  • High charge
We as a team enjoy the additional features that it provides over the other competitors. It is highly suited for applications or products that require regular customer engagement and where it is necessary to determine which user type or location is the most engaged. It also aids in the management of other details such as the devices that the user uses most frequently and many others.
Score 8 out of 10
Vetted Review
Verified User
Mixpanel was used for app usage and to monitor user experience. One of the main channels was an app that was used to buy and control music in retail/entertainment places around the world, so the app was a privileged interface with our customers. Mixpanel was then used to monitor and analyze how the app was used, from the sign-up to the payment to the selection of the product. Mixpanel provides great analytics as long as you know how to make sure you can track all the different steps and journeys within the app from a customer POV.
  • Custom dashboard
  • Funnel analysis
  • Descriptive analysis
  • App version of the website
  • Tag and label, which could be misleading
  • User training
Mixpanel is a great BI tool when you have hundreds, if not millions, of customer interactions through an app or a website with sign-on, log-in, purchase, basket, method of payment, etc. and you need to understand the funnel and customer journey. Also if you need to understand any areas of improvement or to monitor if something happens, Mixpanel makes it easy for you to follow customer interactions.
Score 1 out of 10
Vetted Review
Verified User
When I first started using Mixpanel, the customer support was quite good. I had a problem getting raw data and they helped me. However, a few months ago they made some changes and free plan customers do not get any support from Mixpanel, the only option is to post a question on the community page, which is never answered at all. So there is no way of solving any technical issues or doubts now. I was semi-happy before but I do not recommend Mixpanel at all now, I'll keep using it until I finish my current project but I'll look for an alternative for the next one.
  • Track events
  • Customer support, which is inexistent now
  • There are many technical issues when exporting raw data and querying is very limited
  • There are important details that are not documented so it is difficult to make sense of why some things behave as they do
  • It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented
Mixpanel is not suited for developers who really want to be able to exploit their data. The export API returns illogical results. For instance, the same query (filtering by a past, closed date range) may return different, partial results (like just half of the month for example, even if the bad-documented export limits are not met). The query language is badly documented as well, and many basic queries cannot be made, or there is no documented way to do so (and customer support will not help you at all). I guess it is suitable for those companies who just want to visualize retention using the default Mixpanel tools, but if you do want to get your raw data, it is not the best solution.
Score 6 out of 10
Vetted Review
Verified User
Mixpanel is used by the entire organization. We work for an app startup and that’s the primary way that we track how users are using and engaging with our app. It’s also the main way to track how we’re acquiring new users--which ad campaigns they’re coming in through, etc.
  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
Mixpanel makes sense for a business if the company will offer proper training for employees who will be using it. The learning curve is super high, and it’s not easy to teach yourself how to use the platform.

It’s not suited for a company that has little support and training for employees, nor is it suited for a company without a big tech team because it needs constant support and help to get things working.
Manan Vora | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Mixpanel to get an understanding of our SaaS user metrics. Mixpanel stores and displays user engagement and event data really well which lets us visualize the effectiveness of our software. The drop off points, block points etc. can be visualized fairly easily on Mixpanel and we can even send out targeted messages using the same platform.
  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.
Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Tom Davies | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The whole organization uses Mixpanel to build funnels from marketing channel activity right through to conversion on one of our platforms. We have hundreds of funnels live that identify areas where we can help customers get passed parts of our flow and drive conversion. Mixpanel has been instrumental in giving us this visibility.
  • Funnels tracking.
  • User behavior.
  • Visualising data.
  • UI doesn't scale well.
  • Difficult to identify triggers easily.
  • No instant customers support.
If you have dedicated technical support who can help you set up Mixpanel and ensure you have events in there that are set up correctly, then you can use Mixpanel to give you an intimate look into the performance of your marketing activity right through to customer conversion. Super valuable for any Marketing Team.
Matthew Gardner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
  • Data gathering
  • Deployment process
  • Queries
  • User-friendly
  • Engineering/deploy time
  • Needing an engineer for some data pulls
Lots of data and lots of money? Mixpanel is there. They are experts at enterprise deployment and had a very smooth process that helped us realize what data we should track and gave engineering the tools needed to deploy. Very smooth.
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows/paths. Furthermore, Mixpanel gives us the ability to run more sophisticated cohort analyses to determine the impact of features depending on when users interacted with our site. Their retention graphs naturally flow into these analyses.
  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Mixpanel excels when the data going into it is properly tagged and with the right attributes. This means that companies need to be very deliberate with how they plan their development. Metrics need to be baked into the dev flow so that each page is properly instrumented. Furthermore, events need to be properly organized as it's easy to lose track of events and when they came online. If you don't put in the work beforehand, Mixpanel just won't be as useful.
Score 8 out of 10
Vetted Review
Verified User
Mixpanel is used primarily by our product organization to get quick reads on the effectiveness of product features. It is also used by our marketing team to identify users' cohorts and track their behaviors
  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
Mixpanel is very useful for products that have straightforward user pathing and features that are geared toward repeat use. It is less useful in scenarios where your user journeys are more complex and don’t necessarily follow a linear pattern.
Score 9 out of 10
Vetted Review
Verified User
Mixpanel is used by our product and marketing teams. We track a lot of events in our app and then use Mixpanel's tools, such as Funnels, Insights, Retention and others to track the key metrics for our app. We also use Mixpanel's push notification system for sending notifications to our app users.
  • Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
  • It's also great that Mixpanel works almost real-time
  • I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
Mixpanel is a great tool to track your website or app analytics if you are interested in measuring events and then using those events to measure funnels, retention and more. It's also great for sending push notification campaigns to your app users.
December 08, 2018

Mixpanel review

Score 10 out of 10
Vetted Review
Verified User
We use Mixpanel at Chartbeat across many different departments: Product, Sales, Customer Success, Marketing, and Business Operations. It allows us to see which products/features are most heavily used. This gives us insight into what we're doing well and what needs improvement. Feedback from users directly from their actions are very helpful for us!
  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
  • Mixpanel has generally been good for me. No major complaints.
Mixpanel is great once it's fully set up -- it'll give you insight on how your product / features are performing. Understanding what is most used and what is not as popular is important. It'll give you / your team more of a product direction. It'll definitely take a lot of work (e.g. tagging) before you can get the most out of Mixpanel though.
Gabriel Samaroo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.
  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Mixpanel is great for organizations that want to track how their application is being used. Tracking attributes related to geo-location, user-segmentations - like departments and titles, browser and operating systems, etc. can be very easy. Various groups in an organization have the ability to access the data collected and build reports that fit their specific needs. The UI is very intuitive and quick to pick up.
Score 9 out of 10
Vetted Review
Verified User
Mixpanel is embedded in our product so we can track the activities of our users and make improvements to the product based on insights we learn. Mixpanel also allows us to know where people are logging in from around the world and what customer they're working with.
  • I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location.
  • Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up.
  • Once you run a query, you can drill down and discover more information about the people using the product and how they use it.
  • No real cons from my perspective.
Running queries on people by location, by a customer, by action or by which part of the solution they are using.
Score 8 out of 10
Vetted Review
Verified User
The Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.
  • Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
  • Mobile analytics is very good, accurate and detailed.
  • Real-time insights about users are very helpful.
  • UI is not user-friendly.
  • The security of the platform could use some work.
  • Sometimes works slower than usual.
Well suited for companies that want to analyze their mobile apps users, as Mixpanel's mobile analytics feature is pretty good. Also, well suited for small and medium organizations. Not sure if the tool is well suited for enterprises as the software sometimes operates slowly even when we do not process a large amount of data.
Score 9 out of 10
Vetted Review
Verified User
We are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.
  • The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
  • Sales funnel tracking is very visual and convenient to analyze
  • Users' behavior tracking is very detailed and accurate
  • A/B testing is great
  • The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
  • Customer support is slow to reply
  • Price is pretty high
It is well suited when a company wants to collect and analyze as much information about their online users as possible. Great for marketing teams and product marketing teams because it gives valuable information about customers' reaction to website, mobile app or product changes. Not sure about scenarios when it is not well suited. I think as an example, I would use other tools for SEO improvement.
Score 6 out of 10
Vetted Review
Verified User
Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
  • Allows to track all activity that is happening on our website.
  • Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
  • A/B testing is also good, I'd say it's even better than in Google Analytics.
  • Reports are not visual enough and sometimes there is some missing or incorrect data.
  • Mixpanel does not provide a phone support, just email.
  • User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
Mixpanel is a pretty powerful tool and it is well suited for organization that wants to track their users' behavior, but as I said, the data in reports could be sometimes inaccurate, so it is better sometimes to check the accuracy of the data with other analytic tools. It is also well suited for A/B testing.
Score 8 out of 10
Vetted Review
Verified User
Mixpanel platform is used by sales managers and marketing team in our organization. Sales managers track and manage mostly our e-commerce platform, while our marketing team uses the Mixpanel tool to see users' behavior on different website pages. Both departments use the platform to get automated reports and use them for presentations and strategy planning.
  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports
  • After reaching users limit it gets a little expensive
  • Sometimes custom coding is needed to get right metrics
  • Filtering needs some work
Considering the pricing I think Mixpanel is well suited for small companies with not many users or for marketing agencies that have small companies as clients. Also, the tool is well suited for e-commerce platforms. Not sure if the platform is good enough for enterprise size companies as I heard that Mixpanel does not do a very good job with big data processing.
Vadim Peskov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Mixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.
  • Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
  • Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
  • A/B testing capabilities are good and the feature is very easy to use.
  • Their API is not very scalable.
  • Reports could be more visual and have more graphics.
  • Sometimes the software is very slow.
Mixpanel is well suited for the scenarios when you are trying to understand your users, especially mobile users. I'd say that Mixpanel has much better mobile analytics than Google Analytics does. I would not recommend Mixpanel for companies that do not have a particular person who would be dedicated to the tool, as it takes a lot of time to get useful insights from web and mobile analytic tools, such as Mixpanel.
Score 7 out of 10
Vetted Review
Verified User
We use Mixpanel across the organization, but mostly the tool is used by our product marketing team. Mixpanel helps us to understand our website visitors and use this information to improve our UI/UX depending on the visitors’ behavior. The platform has many features similar to other analytics tools, but in Mixpanel customization is much better and we can track events based on our requirement. One of the best thing about Mixpanel is that people with no tech skills can easily operate it.

  • Customization is great, it allows us to track events based on our own requirements
  • Interface is very easy to navigate and no tech skills are required to use the platform
  • It allows to set up your own flows, which is a great way to track actions that users take on your website
  • ML Capabilities
  • Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
  • The paid plans are pretty expensive compared to other analytics tools on a market
  • Setup process took a while and Mixpanel tech support team didn't reply quickly
We are a small business and Mixpanel works great for us. It is well suited to analyze not a very large amount of data. Mixpanel is also well suited to monitor website visitors and do the segmentation based on particular events.
As reports are not very visual and clean I would say that the tool is not very well suited for companies with a lot of data.
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