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https://media.trustradius.com/product-logos/0c/lg/TRG2KIAHTSUD.JPEGA little work early on goes a LONG way with Mixpanel.Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows/paths. Furthermore, Mixpanel gives us the ability to run more sophisticated cohort analyses to determine the impact of features depending on when users interacted with our site. Their retention graphs naturally flow into these analyses.,Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed. Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep. Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest. Mixpanel has flexible plans that work for smaller startups as well. Their documentation is top notch.,Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.,8,Mixpanel has forced us to be more deliberate with how we record events and integrate metrics into the development process, speeding up our user feedback loop. We're now just getting started with more targeted messaging that allows us to reach customers at inflection points. For example, Mixpanel allows you to target users that are having issues moving through a funnel.,Heap, FullStory and Google Analytics,Slack, Heap, VeroMixpanel is priceless for marketers if set up properly!The whole organization uses Mixpanel to build funnels from marketing channel activity right through to conversion on one of our platforms. We have hundreds of funnels live that identify areas where we can help customers get passed parts of our flow and drive conversion. Mixpanel has been instrumental in giving us this visibility.,Funnels tracking. User behavior. Visualising data.,UI doesn't scale well. Difficult to identify triggers easily. No instant customers support.,8,Improved conversion.,Looker,7,Hibob, LatticeMy feelings aren't mixed, it's a great productMixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.,Data gathering Deployment process Queries User-friendly,Engineering/deploy time Needing an engineer for some data pulls,10,Saves time Informs product decisions Predicts issues in user behavior,Google Analytics,10,Vidyard, Adobe Premiere Pro, Adobe XD, Adobe Photoshop, Articulate 360, TSheets,Yes,Price Product Features Product Usability Product Reputation Vendor Reputation Positive Sales Experience with the Vendor Third-party Reviews,Wouldn't.Mixpanel - Great Tool For Insights Into Application Usage and AnalyticsWe use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.,Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want. The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data. Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.,Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large. While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations. Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.,9,Able to see usage of various application pages, allowing us to see what areas are used the heaviest and thus are important to spend resources on, as well as what pages are rarely used and perhaps need to be improved. Easy to build reports, automating some previously manual processes and thus saving time. In addition to just usage and traffic volume, the visualizations on filtered and segmented data allows us to understand HOW our application is being used, helping to drive product road map. Very useful way to get key insights on your application.,Google Analytics, Datadog, New Relic, JRebel, VictorOps, Sisense, Tableau Online and QlikView,SisenseA useful tool with a high price tag.Mixpanel is used primarily by our product organization to get quick reads on the effectiveness of product features. It is also used by our marketing team to identify users' cohorts and track their behaviors,Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding. Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result. Mixpanel enables easy visualization of user event data without the need for IT intervention.,Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results. The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data. Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.,8,Has enabled product teams to quickly identify breakages or unsuccessful features and take immediate action, this stopping any potential losses. Lack of clarity in the nuance of how the reports work coupled with a seemingly easy to use interface has resulted in some incorrect conclusions and thus decisions that have negative ROI. The cost of the product exceeds the value that it provides overall.,Heap and Amplitude Analytics,Google Analytics Premium, Segment, SnowflakeGood event-based analytics platform to make better product decisionsMixpanel is used by our product and marketing teams. We track a lot of events in our app and then use Mixpanel's tools, such as Funnels, Insights, Retention and others to track the key metrics for our app. We also use Mixpanel's push notification system for sending notifications to our app users.,Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want) It's also great that Mixpanel works almost real-time I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.,Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast If you track a lot of custom events, it takes a lot of developer time to implement capturing those events,9,It helps us better understand our product metrics and make the right decisions based on that,Google AnalyticsMixpanel reviewWe use Mixpanel at Chartbeat across many different departments: Product, Sales, Customer Success, Marketing, and Business Operations. It allows us to see which products/features are most heavily used. This gives us insight into what we're doing well and what needs improvement. Feedback from users directly from their actions are very helpful for us!,I like the visuals / graphs. Mixpanel has a lot of capabilities / filters. Mixpanel's team is very responsive and will work closely with you on getting you set up for success.,Mixpanel has generally been good for me. No major complaints.,10,Mixpanel has helped our product teams understand what they should improve / tweak in our product. Numbers don't lie so when usage is below expectations, it drives them to action!,Amplitude AnalyticsProvides a lot of valuable dataWe are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.,The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles Sales funnel tracking is very visual and convenient to analyze Users' behavior tracking is very detailed and accurate A/B testing is great,The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform. Customer support is slow to reply Price is pretty high,9,We learned a lot of valuable information about our customers We use the free plan, so it doesn't cost us much money We collected significant amount of data that could bring some value in the future,Kissmetrics, Google Analytics and Moz,MailChimp, Hootsuite Free, Owler, Slack, SkypeDecent platform for web and mobile analyticsThe Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.,Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more Mobile analytics is very good, accurate and detailed. Real-time insights about users are very helpful.,UI is not user-friendly. The security of the platform could use some work. Sometimes works slower than usual.,8,I believe the ROI was positive,Google Analytics and Kissmetrics,Salesforce Analytics Cloud, Trello, SkypeFinding new Lead with MixPanel!Mixpanel is embedded in our product so we can track the activities of our users and make improvements to the product based on insights we learn. Mixpanel also allows us to know where people are logging in from around the world and what customer they're working with.,I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location. Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up. Once you run a query, you can drill down and discover more information about the people using the product and how they use it.,No real cons from my perspective.,9,I'm trying to break into a new territory and I found some current users in that area that we did not know about. I was able to reach out and schedule a few meetings that I would have otherwise not been able to schedule. This has lead to two new opportunities with current users.,Join.me, ClearbitGreat for mobile users behavior analyzeMixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.,Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis. Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups. A/B testing capabilities are good and the feature is very easy to use.,Their API is not very scalable. Reports could be more visual and have more graphics. Sometimes the software is very slow.,9,We have a positive ROI from Mixpanel,Kissmetrics, Mozy Pro and Google Analytics,Stripe, Amazon Cloud Drive, WordPressMixpanel - Don't Build an app without it.We are using it in our six-person startup team. I know several other startup products are using it, and some of our established products are also looking at it. My team uses it to understand how our users are using our system. We instrument all major features. We also use it to measure our activation process. We are not using it for messaging of any sort (there are modules to send in-app and email messages).,Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process. The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way. Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts. Very good, detailed support. I've never been disappointed by a response.,The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test. You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).,9,Huge impact! We'd be blind without it. It has allowed us to run many small, inexpensive experiments and quickly learn how our users patterns changed. For example: we added a new feature that we thought would dramatically increase engagement and lead to new activity. Turns out, very few users used it. We were able to create, test and learn within a week or two. Without Mixpanel, we might have built that feature out in far more detail and continued to expand it over time, spending lots of money. Our users TOLD US they wanted it...but in reality they didn't use it much. It's great to listen to your users - but it's even more valuable to TEST that with data. This story has been repeated dozens of times, saving us months of work.,Hotjar, Intercom and Kissmetrics,Chameleon, HotjarMixed Reviews for MixpanelMost of our products stream live event data to Mixpanel. This event data is then analyzed by the product analytics team for business decisions and reporting.,Has a web console that allows raw high-level analysis. Supports an API for downloading data for external processing.,Reliability of the export API. The service can sometimes become unavailable causing issues in the middle of the night for critical post processing jobs. Duplicate data. Some events being streamed to Mixpanel are being stored multiple times causing bloated numbers. Missing data. There are times when the export results to less data than expected. Because of how it works under the hood, there are certain limitations on how new data can be exported and there's no way to guarantee that you're getting all your data.,4,Wasted man-hours spent on troubleshooting Mixpanel issues Expensive given undelivered features,Treasure Data, Amazon Redshift, MySQLMy journey with Mixpanel!We at CutShort use Mixpanel across the organization. It helps us to understand: Our users' profile and their activities on our platform. Funnel creation helps us to understand where we are losing our users.,Track users' activities Create funnels User Segmentation,Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated. I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018. Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward. It's very slow.,8,It gives me a good overview of my overall users using CutShort. Good software to overall understand your user behavior. Some features in Mixpanel are just done as an MVP and not developed very exhaustively.,,Hotjar, Google Analytics, Adobe PhotoshopHow Mixpanel Fits into the Growth/Marketing Tech StackThe entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.,Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools. Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going. The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.,I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel. The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful. I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.,8,Great visibility on product usage for both tech and non-technical team members Free version lasted me a long time and was great for testing it out Business plan was worth the spend based on the value the entire team got from the reports,Amplitude Analytics and Google Analytics,Intercom, Segment, HubSpot CRMGood for e-commerce analyticsMixpanel platform is used by sales managers and marketing team in our organization. Sales managers track and manage mostly our e-commerce platform, while our marketing team uses the Mixpanel tool to see users' behavior on different website pages. Both departments use the platform to get automated reports and use them for presentations and strategy planning.,Beautifully made user interface, which looks very stylish and has great UI/UX E-commerce solution is awesome and works perfectly Mobile apps analytics is very detailed and insightful Quick automated reports,After reaching users limit it gets a little expensive Sometimes custom coding is needed to get right metrics Filtering needs some work,8,Mixpanel works very well for us. We've been using startup plan so far and did not spend a cent for the tool. ROI is definitely positive.,Yandex Metrica, Kissmetrics and Google Analytics,Crazy Egg, Slack, Zoom, Skype, SimilarWeb PROUseful tool for marketing teamsWe use Mixpanel across the organization, but mostly the tool is used by our product marketing team. Mixpanel helps us to understand our website visitors and use this information to improve our UI/UX depending on the visitors’ behavior. The platform has many features similar to other analytics tools, but in Mixpanel customization is much better and we can track events based on our requirement. One of the best thing about Mixpanel is that people with no tech skills can easily operate it.,Customization is great, it allows us to track events based on our own requirements Interface is very easy to navigate and no tech skills are required to use the platform It allows to set up your own flows, which is a great way to track actions that users take on your website ML Capabilities,Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough The paid plans are pretty expensive compared to other analytics tools on a market Setup process took a while and Mixpanel tech support team didn't reply quickly,7,We definitely have a positive ROI, as we have not bought a paid plan yet, so we did not spent money for the product.,Tableau Desktop, Moz and Google Analytics,Google Analytics, MailChimp, HubSpot, Hootsuite FreeGreat tool to understand users' behaviorMixpanel is widely used by marketing and product departments in our company. Both product and marketing teams use Mixpanel to understand how users interact with our website, products and services. The tool helps us to analyze real time data of our marketing campaigns get useful insights about our customers' behavior in order to improve user experience of our website and features of the products.,Mixpanel gives a great amount of data, which is very well organized and easy to work with Ability to create really nice looking and accurate quick reports Push notifications are very useful and easy to setup and operate Free profiles for small companies,Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question Once you reach users' limit, the price go up significantly,8,We've been using the free version of the toll so far, as we are an early stage startup. The tool has definitely had a positive ROI on our overall business objectives.,Google Analytics,Hootsuite Free, MailChimp, Google Analytics, HubSpot, MozMixpanel has a ways to go to scale wellMixpanel is being used by our organization to determine the utilization of our products. The entire organization uses some part of Mixpanel in order to get a sense of how each user is engaging with our products, which content is the most appropriate among other things that are relevant for the business.,Mixpanel has a really strong Live View that provides good set of properties visible to the user. Mixpanel has a pretty quick feedback loop with live streaming. Mixpanel supports Enterprise Clients with a good Solutions Architect.,Mixpanel API is pretty terrible. It is not set up to scale well. Mixpanel has really spotty customer service. Depending on the day they care about their customers. Mixpanel is not built well to integrate with other data sources.,3,Mixpanel has not really yielded a positive ROI in our organization. Each event stored is very expensive. Additionally, Mixpanel requires significant time investment to learn their proprietary systems (e.g. JQL). Finally, poor upstream Mixpanel implementations create alot of catch up.,Treasure Data,Amazon Redshift, Treasure Data, Tableau DesktopA good happy medium between analytics and mobile communicationAt my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.,Real-time analytics A/B testing User Interface (it's logical and easy to understand),Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users. In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant) CS response was slow,7,Positive: It definitely allowed us to see what our users were doing based on events. From this, we were able to target our campaigns much better for strong CR. Positive: One tool that could be used across two teams, which also helped us in coordinating better between the teams as both tech and marketing were seeing the same platform and therefore data. Negative: It's not easy to integrate and therefore it took a lot of tech resources to complete.,Braze (formerly Appboy),monday, Wunderlist, adjustGood Analytics PlatformOur marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.,Allows to track all activity that is happening on our website. Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are. A/B testing is also good, I'd say it's even better than in Google Analytics.,Reports are not visual enough and sometimes there is some missing or incorrect data. Mixpanel does not provide a phone support, just email. User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.,6,Overall ROI is positive,Google Analytics and Kissmetrics,SimilarWeb PRO, Google Analytics, Hootsuite FreePowerful but requires careful set up and useMixpanel is used by the customer success and customer support teams as well as the upper management of the corporation. The customer success team is utilizing to track the usage and engagement of the existing clients. The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage.,Handling thousands/millions of data points with ease, keeping track with historical usage data. Segmentation of existing user base. Funnels of module usage (very useful for free trial conversion of clients).,Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for. JQL queries are very powerful and useful but lack documentation. The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.,7,It has helped us modify and optimize the user experience during our free trials, which in turn led to an increase in conversion. Utilizing it as a tracking platform has also eased certain customer support processes.,Totango,Salesforce.com, dapulse, Zendesk, AsanaQuick mode to see customers crawling through your site!We use it to keep track of customers who sign up with us. We use it to see what stage they are in the process, if they correctly filled out their profile, and status.,It lets me view where my customers are at in the process of signing up I can see if they have published their profiles I can see when was their last signup I can see what pages and actions they have taken,Haven't had any problems,10,It is not expensive, so does not take a lot of make it pay out for us.Review of Mixpanel analytics @ WellnessFXAdvanced segmentation Funnel analysis Cohort analysis,Aggregate analytics over a time period of > 2 months. Cohort analysis/retention including same day/week conversions. Better explanations for data discrepancies when using client and server side implementation.,10,Mixpanel has facilitated us unparalleled insight into our website usage and conversion funnel effectiveness. I've combined learnings from mixpanel and optimizely to run effective AB Tests which improve the flow of users through our site to conversion. I've presented the data from mixpanel in board decks, fundraising pitches, and partnership meetings.,10,8Mixpanel - Easy, Affordable, FlexibleWe use Mixpanel to measure engagement and to guide product development of our iOS and Android apps. Mixpanel lets us visualize the customer behavior flow and quantify numerous conversion and behavior funnels.,Easily set up simple behavior funnels. I.e. Customers who did A, then did B, then did C, with conversion rates at each step. Manage profiles of customers for targeted marketing. E.g. Send a push notification to all of my customers who consumed a particular product 3 months ago. Or automatically send a message to every user 2 weeks after their first login. CUSTOMER SERVICE!! They have excellent reps who are very knowledgable and quick to jump into a sticky analytics question. They are honest when Mixpanel is not the right tool for the a particular job, but are pretty good and coming up with solutions that fit within your existing framework.,Layman's access to data exports is not great, unfortunately. The structure of the data when exported from nice and clean "Export" buttons is such that you can't really squeeze additional insight and custom analysis out of it. It often comes summarized so that the only real use would be creating custom dashboards, not running custom analysis. The data export API could also be a bit more open. Restrictions on the types of operations that can access the data make it more clumsy than it should be to extract your information. There are a few minor disconnects in the main reporting tools that make it so that you can't add that one last filter, or that one last dimension. For example, you might be able to see trends by city, and you see trends in conversion funnels, but you can't see trends in conversion funnels broken out by city.,9,Decreases product development time Increases conversions due to strategic custom marketing Decreases cost of developer time,,10
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Mixpanel
103 Ratings
Score 8.2 out of 101
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Mixpanel Reviews

Mixpanel
103 Ratings
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Score 8.2 out of 101

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Frank Ramirez profile photo
Score 8 out of 10
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Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows/paths. Furthermore, Mixpanel gives us the ability to run more sophisticated cohort analyses to determine the impact of features depending on when users interacted with our site. Their retention graphs naturally flow into these analyses.
  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Mixpanel excels when the data going into it is properly tagged and with the right attributes. This means that companies need to be very deliberate with how they plan their development. Metrics need to be baked into the dev flow so that each page is properly instrumented. Furthermore, events need to be properly organized as it's easy to lose track of events and when they came online. If you don't put in the work beforehand, Mixpanel just won't be as useful.
Read Frank Ramirez's full review
Tom Davies profile photo
Score 8 out of 10
Vetted Review
Verified User
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The whole organization uses Mixpanel to build funnels from marketing channel activity right through to conversion on one of our platforms. We have hundreds of funnels live that identify areas where we can help customers get passed parts of our flow and drive conversion. Mixpanel has been instrumental in giving us this visibility.
  • Funnels tracking.
  • User behavior.
  • Visualising data.
  • UI doesn't scale well.
  • Difficult to identify triggers easily.
  • No instant customers support.
If you have dedicated technical support who can help you set up Mixpanel and ensure you have events in there that are set up correctly, then you can use Mixpanel to give you an intimate look into the performance of your marketing activity right through to customer conversion. Super valuable for any Marketing Team.
Read Tom Davies's full review
Matthew Gardner profile photo
Score 10 out of 10
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Verified User
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Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
  • Data gathering
  • Deployment process
  • Queries
  • User-friendly
  • Engineering/deploy time
  • Needing an engineer for some data pulls
Lots of data and lots of money? Mixpanel is there. They are experts at enterprise deployment and had a very smooth process that helped us realize what data we should track and gave engineering the tools needed to deploy. Very smooth.
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Gabriel Samaroo profile photo
Score 9 out of 10
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Verified User
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We use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.
  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Mixpanel is great for organizations that want to track how their application is being used. Tracking attributes related to geo-location, user-segmentations - like departments and titles, browser and operating systems, etc. can be very easy. Various groups in an organization have the ability to access the data collected and build reports that fit their specific needs. The UI is very intuitive and quick to pick up.
Read Gabriel Samaroo's full review
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Score 8 out of 10
Vetted Review
Verified User
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Mixpanel is used primarily by our product organization to get quick reads on the effectiveness of product features. It is also used by our marketing team to identify users' cohorts and track their behaviors
  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
Mixpanel is very useful for products that have straightforward user pathing and features that are geared toward repeat use. It is less useful in scenarios where your user journeys are more complex and don’t necessarily follow a linear pattern.
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Score 9 out of 10
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Mixpanel is used by our product and marketing teams. We track a lot of events in our app and then use Mixpanel's tools, such as Funnels, Insights, Retention and others to track the key metrics for our app. We also use Mixpanel's push notification system for sending notifications to our app users.
  • Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
  • It's also great that Mixpanel works almost real-time
  • I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
Mixpanel is a great tool to track your website or app analytics if you are interested in measuring events and then using those events to measure funnels, retention and more. It's also great for sending push notification campaigns to your app users.
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December 08, 2018

Mixpanel review

Score 10 out of 10
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We use Mixpanel at Chartbeat across many different departments: Product, Sales, Customer Success, Marketing, and Business Operations. It allows us to see which products/features are most heavily used. This gives us insight into what we're doing well and what needs improvement. Feedback from users directly from their actions are very helpful for us!
  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
  • Mixpanel has generally been good for me. No major complaints.
Mixpanel is great once it's fully set up -- it'll give you insight on how your product / features are performing. Understanding what is most used and what is not as popular is important. It'll give you / your team more of a product direction. It'll definitely take a lot of work (e.g. tagging) before you can get the most out of Mixpanel though.
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Helen Racutin profile photo
Score 9 out of 10
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We are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.
  • The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
  • Sales funnel tracking is very visual and convenient to analyze
  • Users' behavior tracking is very detailed and accurate
  • A/B testing is great
  • The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
  • Customer support is slow to reply
  • Price is pretty high
It is well suited when a company wants to collect and analyze as much information about their online users as possible. Great for marketing teams and product marketing teams because it gives valuable information about customers' reaction to website, mobile app or product changes. Not sure about scenarios when it is not well suited. I think as an example, I would use other tools for SEO improvement.
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Score 8 out of 10
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The Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.
  • Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
  • Mobile analytics is very good, accurate and detailed.
  • Real-time insights about users are very helpful.
  • UI is not user-friendly.
  • The security of the platform could use some work.
  • Sometimes works slower than usual.
Well suited for companies that want to analyze their mobile apps users, as Mixpanel's mobile analytics feature is pretty good. Also, well suited for small and medium organizations. Not sure if the tool is well suited for enterprises as the software sometimes operates slowly even when we do not process a large amount of data.
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Score 9 out of 10
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Mixpanel is embedded in our product so we can track the activities of our users and make improvements to the product based on insights we learn. Mixpanel also allows us to know where people are logging in from around the world and what customer they're working with.
  • I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location.
  • Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up.
  • Once you run a query, you can drill down and discover more information about the people using the product and how they use it.
  • No real cons from my perspective.
Running queries on people by location, by a customer, by action or by which part of the solution they are using.
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Vadim Peskov profile photo
Score 9 out of 10
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Mixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.
  • Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
  • Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
  • A/B testing capabilities are good and the feature is very easy to use.
  • Their API is not very scalable.
  • Reports could be more visual and have more graphics.
  • Sometimes the software is very slow.
Mixpanel is well suited for the scenarios when you are trying to understand your users, especially mobile users. I'd say that Mixpanel has much better mobile analytics than Google Analytics does. I would not recommend Mixpanel for companies that do not have a particular person who would be dedicated to the tool, as it takes a lot of time to get useful insights from web and mobile analytic tools, such as Mixpanel.
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Michael Ball-Marian profile photo
Score 9 out of 10
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We are using it in our six-person startup team. I know several other startup products are using it, and some of our established products are also looking at it. My team uses it to understand how our users are using our system. We instrument all major features. We also use it to measure our activation process. We are not using it for messaging of any sort (there are modules to send in-app and email messages).
  • Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process.
  • The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way.
  • Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts.
  • Very good, detailed support. I've never been disappointed by a response.
  • The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test.
  • You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).
I think I covered this pretty well in my pros and cons. But Mixpanel is great for creating overall behavior analytics and understanding usage patterns. It is also very powerful and easy to do "exploratory" work to answer a question. Great for hypothesis testing. For example: "If we add feature X, will that result in increased usage/interaction frequency?"

Of course all of this depends on instrumenting your code well - you have to know what to track and how. There is a learning curve there initially, but once you get it, it is easy.
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Rolando Bernabe Tribo profile photo
Score 4 out of 10
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Most of our products stream live event data to Mixpanel. This event data is then analyzed by the product analytics team for business decisions and reporting.
  • Has a web console that allows raw high-level analysis.
  • Supports an API for downloading data for external processing.
  • Reliability of the export API. The service can sometimes become unavailable causing issues in the middle of the night for critical post processing jobs.
  • Duplicate data. Some events being streamed to Mixpanel are being stored multiple times causing bloated numbers.
  • Missing data. There are times when the export results to less data than expected. Because of how it works under the hood, there are certain limitations on how new data can be exported and there's no way to guarantee that you're getting all your data.
Mixpanel is more appropriate for low-volume non-critical data. We have issues with it when we are processing tens of millions of records per day.
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Neha Verma profile photo
Score 8 out of 10
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We at CutShort use Mixpanel across the organization. It helps us to understand:
  • Our users' profile and their activities on our platform.
  • Funnel creation helps us to understand where we are losing our users.
  • Track users' activities
  • Create funnels
  • User Segmentation
  • Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
  • I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
  • Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
  • It's very slow.
  • Mixpanel is well suited if you exactly want to track what a user is doing in every step and to track their dropoffs/conversions. I can easily add events in mixpanel and create multiple funnels to track user conversions.
  • It is not well suited if you want to track campaign/source/medium/content all in one go. At a time you can choose any one of the parameters to view the data.
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Score 8 out of 10
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The entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.
  • Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
  • Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
  • The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Score 8 out of 10
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Mixpanel platform is used by sales managers and marketing team in our organization. Sales managers track and manage mostly our e-commerce platform, while our marketing team uses the Mixpanel tool to see users' behavior on different website pages. Both departments use the platform to get automated reports and use them for presentations and strategy planning.
  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports
  • After reaching users limit it gets a little expensive
  • Sometimes custom coding is needed to get right metrics
  • Filtering needs some work
Considering the pricing I think Mixpanel is well suited for small companies with not many users or for marketing agencies that have small companies as clients. Also, the tool is well suited for e-commerce platforms. Not sure if the platform is good enough for enterprise size companies as I heard that Mixpanel does not do a very good job with big data processing.
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Score 7 out of 10
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We use Mixpanel across the organization, but mostly the tool is used by our product marketing team. Mixpanel helps us to understand our website visitors and use this information to improve our UI/UX depending on the visitors’ behavior. The platform has many features similar to other analytics tools, but in Mixpanel customization is much better and we can track events based on our requirement. One of the best thing about Mixpanel is that people with no tech skills can easily operate it.

  • Customization is great, it allows us to track events based on our own requirements
  • Interface is very easy to navigate and no tech skills are required to use the platform
  • It allows to set up your own flows, which is a great way to track actions that users take on your website
  • ML Capabilities
  • Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
  • The paid plans are pretty expensive compared to other analytics tools on a market
  • Setup process took a while and Mixpanel tech support team didn't reply quickly
We are a small business and Mixpanel works great for us. It is well suited to analyze not a very large amount of data. Mixpanel is also well suited to monitor website visitors and do the segmentation based on particular events.
As reports are not very visual and clean I would say that the tool is not very well suited for companies with a lot of data.
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Score 8 out of 10
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Mixpanel is widely used by marketing and product departments in our company. Both product and marketing teams use Mixpanel to understand how users interact with our website, products and services. The tool helps us to analyze real time data of our marketing campaigns get useful insights about our customers' behavior in order to improve user experience of our website and features of the products.
  • Mixpanel gives a great amount of data, which is very well organized and easy to work with
  • Ability to create really nice looking and accurate quick reports
  • Push notifications are very useful and easy to setup and operate
  • Free profiles for small companies
  • Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately
  • Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question
  • Once you reach users' limit, the price go up significantly
Mixpanel is well suited for small and medium companies; it is also pretty scalable to be used by enterprises as well. It helps to capture visitor activities and presents data in very clean, insightful and understandable way. It can be used as an addition to Google Analytics or as a completely separate tool.
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Score 3 out of 10
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Mixpanel is being used by our organization to determine the utilization of our products. The entire organization uses some part of Mixpanel in order to get a sense of how each user is engaging with our products, which content is the most appropriate among other things that are relevant for the business.
  • Mixpanel has a really strong Live View that provides good set of properties visible to the user.
  • Mixpanel has a pretty quick feedback loop with live streaming.
  • Mixpanel supports Enterprise Clients with a good Solutions Architect.
  • Mixpanel API is pretty terrible. It is not set up to scale well.
  • Mixpanel has really spotty customer service. Depending on the day they care about their customers.
  • Mixpanel is not built well to integrate with other data sources.
Mixpanel is well suited for a small organization that wants to use the service to get a sense of users but is OK with the fact that it is primarily Javascript based for querying (JQL). I would not recommend Mixpanel to any data-centric organization with enterprise level needs in the organization.
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Score 7 out of 10
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At my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.
  • Real-time analytics
  • A/B testing
  • User Interface (it's logical and easy to understand)
  • Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
  • In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
  • CS response was slow
I would use Mixpanel as an analytics tool and is useful to monitor users and segment them based on specific events. However, I think it is difficult to have a good real-time analytics tool that is also especially strong on CRM. I would prefer them to focus on one side of the product and perfect it. However, it is a very good middle-ground solution whilst still growing.
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Score 6 out of 10
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Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
  • Allows to track all activity that is happening on our website.
  • Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
  • A/B testing is also good, I'd say it's even better than in Google Analytics.
  • Reports are not visual enough and sometimes there is some missing or incorrect data.
  • Mixpanel does not provide a phone support, just email.
  • User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
Mixpanel is a pretty powerful tool and it is well suited for organization that wants to track their users' behavior, but as I said, the data in reports could be sometimes inaccurate, so it is better sometimes to check the accuracy of the data with other analytic tools. It is also well suited for A/B testing.
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Score 7 out of 10
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Mixpanel is used by the customer success and customer support teams as well as the upper management of the corporation. The customer success team is utilizing to track the usage and engagement of the existing clients. The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage.
  • Handling thousands/millions of data points with ease, keeping track with historical usage data.
  • Segmentation of existing user base.
  • Funnels of module usage (very useful for free trial conversion of clients).
  • Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
  • JQL queries are very powerful and useful but lack documentation.
  • The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
Mixpanel is very useful in terms of tracking the usage and engagement of the existing clients, as well as specific actions performed by users. Funnels can be great ways to see where a specific user path has stopped or is having issues, and signals (if set up correctly) can correlate various modules together either positively or negatively, which can be very useful for your product development. The only drawback is that it is a heavy product, which requires extensive setup and knowledge of what you are trying to accomplish and how.
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Mary Pugh profile photo
Score 10 out of 10
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We use it to keep track of customers who sign up with us. We use it to see what stage they are in the process, if they correctly filled out their profile, and status.
  • It lets me view where my customers are at in the process of signing up
  • I can see if they have published their profiles
  • I can see when was their last signup
  • I can see what pages and actions they have taken
  • Haven't had any problems
[It's] well suited to following customers who visit our website.
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Neil S profile photo
Score 10 out of 10
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  • Advanced segmentation
  • Funnel analysis
  • Cohort analysis
  • Aggregate analytics over a time period of > 2 months.
  • Cohort analysis/retention including same day/week conversions.
  • Better explanations for data discrepancies when using client and server side implementation.
Work with your engineers to properly integrate the tools the first time around
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Marshal Gaddis profile photo
Score 9 out of 10
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We use Mixpanel to measure engagement and to guide product development of our iOS and Android apps. Mixpanel lets us visualize the customer behavior flow and quantify numerous conversion and behavior funnels.
  • Easily set up simple behavior funnels. I.e. Customers who did A, then did B, then did C, with conversion rates at each step.
  • Manage profiles of customers for targeted marketing. E.g. Send a push notification to all of my customers who consumed a particular product 3 months ago. Or automatically send a message to every user 2 weeks after their first login.
  • CUSTOMER SERVICE!! They have excellent reps who are very knowledgable and quick to jump into a sticky analytics question. They are honest when Mixpanel is not the right tool for the a particular job, but are pretty good and coming up with solutions that fit within your existing framework.
  • Layman's access to data exports is not great, unfortunately. The structure of the data when exported from nice and clean "Export" buttons is such that you can't really squeeze additional insight and custom analysis out of it. It often comes summarized so that the only real use would be creating custom dashboards, not running custom analysis.
  • The data export API could also be a bit more open. Restrictions on the types of operations that can access the data make it more clumsy than it should be to extract your information.
  • There are a few minor disconnects in the main reporting tools that make it so that you can't add that one last filter, or that one last dimension. For example, you might be able to see trends by city, and you see trends in conversion funnels, but you can't see trends in conversion funnels broken out by city.
It is very well suited to scenarios in which consumers of the data like to get their hands dirty, but don't necessarily have the chops to do complex data analysis themselves (think hands-on directors).

It is less appropriate if you have teams of analysts that like to run complex, custom reports on large bodies of internal data.

The best way to determine if Mixpanel is right for you would be to call them up and tell them as much as you can about your business and your reporting needs. They are very personable, while still being technically advanced and will be honest if what you're asking for would be too inefficient or impossible using Mixpanel. If it can be done, they'll prove it by setting up dummy data in your free account and demonstrating the solution.
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About Mixpanel

Mixpanel aims to help companies build beloved products with leading analytics software for mobile and web.

The vendor says as the only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

Mixpanel Integrations

Mixpanel Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Mixpanel Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android