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User Review: "Monetate a Valuable Partner"
https://www.trustradius.com/ab-testingMonetateUnspecified8.597101
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Updated December 09, 2014

User Review: "Monetate a Valuable Partner"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Monetate

We recommended Monetate to one of our clients after a review of multiple testing platforms. Monetate had the best featureset and ease of use across all of the products we analyzed.
  • A/B Testing
  • Automated product recommendation
  • Content targeting
  • The Monetate feed should be more easily integrated with the front-end, rather than requiring FTP upload
  • Content editors are more easily able to create customized targeting solutions for marketing campaigns
While Optimizely has a number of useful features, Monetate had a much broader portfolio and greater ease of use. We also found that the Monetate team was very responsive and easy to work with on projects.
Monetate has continued to impress with a range of new features and continual engagement with our business.
An understanding of XML feed files will be important for those using the Merchandiser module. This shouldn't be a hindrance to most organizations with the technical aptitude to implement Monetate to begin with, but if outsourcing that task, ensuring that an automated update of the product feed file is included in the scope of the implementation is important. We found that the Monetate staff was extremely helpful in assisting with the validation of the data in the product feed file and in ensuring that feeds for different properties were being properly updated.

Using Monetate

Digital marketing, project management, and content creators make use of Monetate in various capacities.
IT/development engineers, marketing business users (for non-technical issues)