Personalization with Monetate
September 22, 2017

Personalization with Monetate

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment

Overall Satisfaction with Monetate

We use Monetate to personalize and test experiences for different customers. It is being used by our E-commerce department Monetate addresses the different behaviors we can expect from our customer database.

Pros

  • A/B tests
  • Personalization
  • Great customer support

Cons

  • Better UX. Dashboard can be overwhelming.
  • Offer training sessions to utilize the platform.
  • Offer a mobile app.
  • Increased lift in checkout.
  • Ability to discover consumer behavior.
  • Removes the need to discover other vendors/testing platforms.
Monetate is great to utilize to discover/address different customer behaviors on site. However, it can be difficult to utilize if you don't have the resources and are not well versed in coding.

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