Item: Monetate
Rating: 5
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

We use Monetate primarily to conduct A/B testing across several departments. It's incredibly useful in this regard as well as to make on-the-fly changes to our site that would otherwise require lots of time and additional expense.

Pros and Cons

Pros

Testing
Custom code injection

Cons

Personalization: users are not always placed in the correct segments.
Too expensive
New features rolled out as add-ons that really should just be included in base package.

Return on Investment

ROI has been positively impacted, but not by as much as I would have expected for the cost.

Likelihood to Recommend

Monetate is very good at many things, especially the basic A/B and multivariate testing. But there are still some issues with the more advanced features, like the 1-to-1 personalization. For the cost I expect it to be a more polished product.

Comments

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Jonathan Duch
commented 8 years ago
Hello. My name is Jon and I am responsible for the Voice of the Customer program for Monetate. Thank you for taking the time to write a thoughtful and candid review. We truly value your feedback. After reading your review, I wanted to reach out and see if I may be able to help with some of your challenges. I would like to better understand your point about user placement in segments. Perhaps you have identified something in the platform we could improve or there is a miscommunication about how something works. Either way, I would like to help. In addition, Monetate always appreciates feedback on how we package our software to ensure that our clients get great value for the money, so I would truly appreciate the opportunity to chat with you. Please reach out to me at CustomerVoice@Monetate.com so we can schedule time to talk at your earliest convenience.

Excellent at the basics, but very expensive.

Modules Used