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Excellent at the basics, but very expensive.
July 26, 2017

Excellent at the basics, but very expensive.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Product Badging
  • Open-Time Email

Overall Satisfaction with Monetate

We use Monetate primarily to conduct A/B testing across several departments. It's incredibly useful in this regard as well as to make on-the-fly changes to our site that would otherwise require lots of time and additional expense.
  • Testing
  • Custom code injection
  • Personalization: users are not always placed in the correct segments.
  • Too expensive
  • New features rolled out as add-ons that really should just be included in base package.
  • ROI has been positively impacted, but not by as much as I would have expected for the cost.
Monetate is very good at many things, especially the basic A/B and multivariate testing. But there are still some issues with the more advanced features, like the 1-to-1 personalization. For the cost I expect it to be a more polished product.