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Solid tool but problematic for those outside of ecommerce space
July 31, 2017

Solid tool but problematic for those outside of ecommerce space

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment

Overall Satisfaction with Monetate

Monetate is being used by the marketing department to test landing pages, e-commerce flows, introduce and test new experiences on our websites, and serve layer ads. Development resources are tight, so Monetate allows us to iterate on our current e-commerce and site experiences and only push those experiences through to development once they've proved valuable.
  • Serve layer ads with advanced targeting
  • Run multivariate tests with advanced targeting and segmentation
  • Easily customize onsite experience based on advanced targeting
  • Services have been an issue. The business model has changed, and services once handled by Monetate are now being outsourced. Lots of turnover on the account and services side.
  • Initial integration was painful. For full integration with our e-commerce flows, we had to add instrumented tagging. The initial integration did not meet our needs but it took a full year to realize that. Integration might not be as simple as they pitch.
  • Full page A/B testing always seemed more complicated than it should be.
  • Testing in our ecommerce pages has increased lead generation and revenue numbers by improving the conversion rates on our existing traffic
  • We've been able to scale back on development hours and run tests and even 100% experiences through Monetate
  • Overall, cost of Monetate product creeping up and revenue wins probably didn't cover the total investment.
A/B testing is solid, as it should be, but the limitation on full page testing has always been problematic. They do have various ways around this, but they always seem to come with a caveat. Set up of tests is intuitive. Reporting is not good.
Solid segmentation and experience targeting.
Really poor experience for analytics and reporting. This is a major pain point for us. Virtually all of our reporting is custom, takes 2-3 weeks to set up, and is delivery bi weekly. We can't really use the tool for any reporting based on our implementation of the tool.
We haven't done enough of this for me to review this capability. Monetate reads some of our on page customer data but we haven't done any integrations.
For a more simple website with a shopping cart and for a user who doesn't need a lot of services, this is a good tool. The user interface is intuitive and with some effort, someone can become pretty self-sufficient with the tool. The tool would be especially useful for those who are in the e-commerce space.