Item: Monetate
Rating: 5
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

Monetate is being used by the marketing department to test landing pages, e-commerce flows, introduce and test new experiences on our websites, and serve layer ads. Development resources are tight, so Monetate allows us to iterate on our current e-commerce and site experiences and only push those experiences through to development once they've proved valuable.

Pros and Cons

Pros

Serve layer ads with advanced targeting
Run multivariate tests with advanced targeting and segmentation
Easily customize onsite experience based on advanced targeting

Cons

Services have been an issue. The business model has changed, and services once handled by Monetate are now being outsourced. Lots of turnover on the account and services side.
Initial integration was painful. For full integration with our e-commerce flows, we had to add instrumented tagging. The initial integration did not meet our needs but it took a full year to realize that. Integration might not be as simple as they pitch.
Full page A/B testing always seemed more complicated than it should be.

Return on Investment

Testing in our ecommerce pages has increased lead generation and revenue numbers by improving the conversion rates on our existing traffic
We've been able to scale back on development hours and run tests and even 100% experiences through Monetate
Overall, cost of Monetate product creeping up and revenue wins probably didn't cover the total investment.

Likelihood to Recommend

For a more simple website with a shopping cart and for a user who doesn't need a lot of services, this is a good tool. The user interface is intuitive and with some effort, someone can become pretty self-sufficient with the tool. The tool would be especially useful for those who are in the e-commerce space.

Comments

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Jonathan Duch
commented 8 years ago
Thank you for taking the time to share your candid feedback. We truly value your input. My name is Jon and I am responsible for Monetate’s Voice of the Customer program. After reading your review, I wanted to reach out to see if I can help. We work hard to ensure that all our clients get the full benefits that Monetate has to offer, and anything less demands action. If you are open to a conversation, I would appreciate an opportunity to chat with you about your concerns. You can reach me directly at CustomerVoice@Monetate.com, and we can schedule time to talk at your earliest convenience.

Solid tool but problematic for those outside of ecommerce space

Modules Used