Great testing platform
July 28, 2017
Great testing platform
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Test & Segment
- Intelligent Personalization Engine
Overall Satisfaction with Monetate
We use Monetate mainly to customize user experiences, feature promotions and test different UX elements. Secondarily, it is extremely helpful as a quick deployment tool, circumventing the development process for quick fixes and adjustments. The tool is used by the Tech and Marketing teams, but we communicate possible visual changes to the website to other departments, such as Customer Services.
Pros
- Great for testing - over the time we use the tool the constant improvements in reporting make easy to share results with the rest of the team and promote successful experiments, as well as learn from failures.
- Easy and extensible interface - the tool is both easy to use and at the same time provides the possibility of extending a particular action for advanced users.
- Setting up custom metrics is easy and very helpful if you have specific goals in mind.
Cons
- Targeting URL variables not always works properly
- Targeting javascript variables could be improved (localStore objects for example won't work)
- In experiences, targeting construction could have more complex, nested, logic constructors - right now it only allows AND or OR - this makes it hard when you have multiple conditions for the target building process
- Great UX/UI "discoveries" with the tests performed
- Some experience results lifted conversion rate dramatically
- Using it as a quick deployment tool saved the day for the Tech department a number of times
Comments
Please log in to join the conversation