Monetate is the best in the industry
August 09, 2017
Monetate is the best in the industry
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Test & Segment
- Intelligent Personalization Engine
- Product Recommendations
- Product Badging
Overall Satisfaction with Monetate
We use Monetate for A/B testing, personalization, product recommendations, and for patching on our website. Monetate helps us to get to lift analysis for testing quicker, through standard A/B testing and optimization based on goal metrics. With short selling seasons, Monetate helps up to see results quicker which gets us to making decisions faster and implementing new technologies faster.
Pros
- Fast: It's great that Monetate is a layer on top of our website. We are able to add things without code change and see the campaigns in action in real time.
- Strong analytics: I like how Monetate guides you through the analytics and has goal levels to let users know if the engine feels confident in the results, or needs more time for testing.
Cons
- Technicality: While not exactly something Monetate can fix, most of our tests require development from our team or the Monetate team. As a business user, it would be nice to be able to create my own campaigns outside of a development queue.
- In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
- Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Comments
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