Item: Monetate
Rating: 10
Author: Nick Ashton

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.

Pros and Cons

Pros

Display marketing messages
Provide data
A/B testing

Cons

Custom customer segments
Training videos
Suppport chat

Return on Investment

Greater email capture for long term growth
Higher margins on acquisition customer by not giving away the farm

Likelihood to Recommend

For marketing teams to target customers by channel - email specific sales, acquisition messaging for customers coming from various sources. Testing different email capture messages.

Comments

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Game changer for Marketers.

Modules Used