TrustRadius
Monetate Review 4 of 61
Monetate Review: "Game changer for Marketers."
https://www.trustradius.com/ab-testingMonetateUnspecified7.793101
August 21, 2017

Monetate Review: "Game changer for Marketers."

Score 10 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Test & Segment, Product Recommendations

Overall Satisfaction with Monetate

The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.
  • Display marketing messages
  • Provide data
  • A/B testing
  • Custom customer segments
  • Training videos
  • Suppport chat
  • Greater email capture for long term growth
  • Higher margins on acquisition customer by not giving away the farm
Easy to set up. Results straight forward.
Targeting is great. Easily saving targets as segments to reuse is clunky.
Simple and straight forward. Personally that’s what I prefer. Some deeper analytics may be missing and need to be backed into with what is provided.
For marketing teams to target customers by channel - email specific sales, acquisition messaging for customers coming from various sources. Testing different email capture messages.