Item: Monetate
Rating: 10
Author: Nick Ashton

Use Cases and Deployment Scope

The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.

Pros and Cons

Display marketing messages
Provide data
A/B testing

Custom customer segments
Training videos
Suppport chat

Return on Investment

Greater email capture for long term growth
Higher margins on acquisition customer by not giving away the farm

A/B Testing

Easy to set up. Results straight forward.

Segmentation & Experience Testing

Targeting is great. Easily saving targets as segments to reuse is clunky.

Analytics & Reporting

Simple and straight forward. Personally that’s what I prefer. Some deeper analytics may be missing and need to be backed into with what is provided.

Likelihood to Recommend

For marketing teams to target customers by channel - email specific sales, acquisition messaging for customers coming from various sources. Testing different email capture messages.

Game changer for Marketers.

Modules Used

Overall Satisfaction with Monetate