Item: Monetate
Rating: 8
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

We use Monetate across the business to create tests to improve conversation rates on our retail site, deliver marketing promotions and personalise peoples website experiences. We also use it as a temporary fix for issues that go into the business in full development phase. It allows us to test development work quickly and turn it off if it doesn't work.

Pros and Cons

Pros

Relatively easy user interface to use. We have separated our Monetetate hub by site - very easy to use.
Building tests or experiences has a good builder addressing what you are building, where it is targeting, when the experience should run and why
The majority fit setting provides a good low risk way of determining if a fix is a 'winner' or not
A very helpful and extensive Knowledge Hub

Cons

Searching through all the experiences or tests you put online is reliant on a very robust naming convention
We would like an easier place for notes for each experience or test to be stored so that these are searchable. This allows things like project briefs to be summarised for the purpose of the wider team
It would be great if Monetate had an improved preview function to allow you to view an experience on the device and screen resolution of your choice. Currently, to fully test your experiences, you'll need a few browser apps which allows you to mimic devices, clear cookies...
A smarter way of building out variations for tests would be useful. Occasionally, a test that has a lot of different variables (but ultimately quite similar) will require you to setup multiple experiences to achieve this

Return on Investment

We have run many a test which have demonstrated the financial benefit of a UX test. I cannot provide exact figures unfortunately, but we have been able to run tests that we can apply a financial value to.
Aside from financial benefits, all of our tests run on Monetate are designed to improve site performance. Reduced bounce rates, improved take up of offers, and increased website browsing rates are all things that have had a beneficial impact on our business.
The downside of Monetate is experiences that occasionally slow down the website. There are usually ways of developing an experience in a better way, but its important to keep this in mind.

Likelihood to Recommend

A simple A/B test is Monetate's bread and butter. Providing you have a developer with the technical ability to acheive what you want, you can easily manipulate page layouts, insert content , remove content to achieve a test.

Whilst the majority fit works well as a low risk way of showing that a test will work, it does not give you learning or insight as to why something does or does not work.

Comments

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Charlie Kennedy
commented 3 years ago
Hello there! We love the "Digital Magic Tape" title! Thank you for sharing this great post. We're glad that you're enjoying the use of our robust testing and targeting features, and our Knowledge Base training materials! We appreciate your constructive feedback too, I have shared your great suggestions with the product team, so watch this space! Thanks again, Kibo

Monetate - Digital Magic Tape!

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