Long time user, long time satisfied! A solid all purpose experimentation platform.
March 22, 2022

Long time user, long time satisfied! A solid all purpose experimentation platform.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Monetate

We use Kibo Personalization to power our entire experimentation and testing program. We run thousands of experiments per year, on both a client and server-side basis, and KP is central to this. We use the wide range of experimentation strategies available to us such as standard AB/ABN testing and dynamic traffic allocation experiences to power our decision making. We have a wide range of product teams with differing and sometimes conflicting aims, and KP enables us to power testing in a safe environment. We require quite careful analysis of the results and the reporting and integrations available with pure-play analytics tools mean a greater level of understanding can be gained from our KP-powered experiences.
  • Analytics readability
  • Ease of use
  • Superb account team
  • Responding to issues
  • 3rd party integration
  • Reporting
  • Direct API access to results
  • Per visitor, not per session, reporting
  • In-platform component organisation
  • Driven millions in value each year
  • Enabled in depth product testing and full site refreshes
  • Improvements in experience quality over time working with account team
  • Education in experimentation and promoting a testing mindset
Our queries are dealt with on a timely basis, and I welcome the recent addition of an urgency flag. The responsiveness of the technical support team has been good on all occasions plus the account team and CSM are on the ball and will prioritize an issue if it is severely impacting our program's success or damaging the website in any way. We also benefit from requesting and arranging meetings with key Kibo SMEs regarding machine learning or implementation if the issue needs this, they will not shy away from calling in the right people.
The CST is great and responsive to our needs and sometimes, demands of them. We have an organized approach using Trello boards to track our issues and I always feel like the success of our program is at the forefront of their minds, their success is our success - and that is a very mutually beneficial relationship. It has allowed our experimentation to flourish and grow over the years with new ideas and strategies being worked on together. Nothing bad to say about the account team.
To a new user, I suppose with anything, being greeted by the dashboard and navigation can seem a little daunting, but it is easy to pick up with the right exposure and there are lots of resources at hand to teach the basics. I personally believe KP is fairly straightforward once you are used to it. There are few hiccups with the UI which are duly reported and prioritized for dev on Kibo's side, but all in all its fairly easy to use and fit for purpose

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KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.