Long time user, long time satisfied! A solid all purpose experimentation platform.
March 22, 2022

Long time user, long time satisfied! A solid all purpose experimentation platform.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Monetate

We use Kibo Personalization to power our entire experimentation and testing program. We run thousands of experiments per year, on both a client and server-side basis, and KP is central to this. We use the wide range of experimentation strategies available to us such as standard AB/ABN testing and dynamic traffic allocation experiences to power our decision making. We have a wide range of product teams with differing and sometimes conflicting aims, and KP enables us to power testing in a safe environment. We require quite careful analysis of the results and the reporting and integrations available with pure-play analytics tools mean a greater level of understanding can be gained from our KP-powered experiences.

Pros

  • Analytics readability
  • Ease of use
  • Superb account team
  • Responding to issues
  • 3rd party integration
  • Reporting

Cons

  • Direct API access to results
  • Per visitor, not per session, reporting
  • In-platform component organisation
  • Driven millions in value each year
  • Enabled in depth product testing and full site refreshes
  • Improvements in experience quality over time working with account team
  • Education in experimentation and promoting a testing mindset

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.

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