Sailthru adds smarts to any growing customer-focussed business
Pros
- Manage user lists and groups
- Understand the engagement of the customer
- Manage complicated template logic and email send flow logic over many days
- Allow for split testing of different campaign emails or cadences
Cons
- When you are working with a lot of customers with changes made to your custom variables/attributes over time, it can be hard to maintain backward compatibility and run analyses on the full data set
- Sailthru rarely has outages but the most likely time, historically, was during peak send times - example being Black Friday or Cyber Monday. In the last couple of years however, things have gone smoothly
Return on Investment
- Sailthru has allowed us to see which emails and language/structures work best by split testing. This has led us to a narrowing of techniques and approaches to yield the most click through and purchase conversion rate we can muster.
- Sailthru has allowed us to treat customers differently from the outset and split test across the first X months of their time as a new customer to see more medium- to long-term behavioral shifts based on initial email volume or cadence.
- Without Sailthru, we wouldn't have been able to leave a non-technical team in charge of writing most lifecycles and email campaigns mostly unassisted while also being able to integrate with all of our touch points and smarts.
Alternatives Considered
Mailchimp and Magento Open Source
Other Software Used
Magento Open Source, Algolia, Sisense for Cloud Data Teams (formerly Periscope Data)
