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Email deliverability reporting (25)
Standard reports (15)
Dynamic content (14)
A/B testing (14)
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Sailthru, through email, web, and mobile experiences, marketers can drive higher revenue, improve customer lifetime value, and eliminate churn.
It's key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
- Personalization of content by interest, category, behavior
- Automation of campaigns
- Customization of user journeys and ability to retarget based on how the audience is responding to the material
- Robust API and data extraction
- Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order.
- In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success.
- Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality.
- Manage user lists and groups
- Understand the engagement of the customer
- Manage complicated template logic and email send flow logic over many days
- Allow for split testing of different campaign emails or cadences
- When you are working with a lot of customers with changes made to your custom variables/attributes over time, it can be hard to maintain backward compatibility and run analyses on the full data set
- Sailthru rarely has outages but the most likely time, historically, was during peak send times - example being Black Friday or Cyber Monday. In the last couple of years however, things have gone smoothly
- Email Marketing
- Dynamic Email Content
- Messaging Customers
- Clunky User Interface
- Overly Complicated
- Sailthru is by far the best product when it comes to scheduling emails. You can send emails based on when a person is most likely to open one.
- Very intuitive to set up an email program.
- Customer support is ridiculously good. I can always get a hold of a live person and they do a great job solving issues.
- Our data changes rapidly and Sailthru has a hard time keeping up. Prices might be incorrect when sending dynamic emails.
- The syntax is confusing to add personalized tokens to emails.
- The automation setup is not as flexible as I would like it to be.
- The lifecycle optimizer and campaign setup user interfaces are pretty solid and sufficient to manage
- List management is pretty straight forward and easy to set up
- Their pre defined engagement levels for users based on email and site activity are also pretty beneficial to use for targeting
- The audience insights tool is okay but takes a long time to determine counts of segments. A lot of other platforms will return segment sizes within seconds whereas in Sailthru it can take up to 2-5 minutes
- The platform is still in th early stages of integrating with external databases and lists from outside sources. It is set up to support one off promotional campaigns, but we’ve had issues with automating recurring campaigns leveraging audiences from outside systems
- The lifecycle optimizer tool is a little behind in allowing campaigns to be triggered off of relative dates. We’ve had to still run anniversary campaigns manually to this point
- Personalization - one of the most important things you can utilize when emailing people.
- Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
- Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
- Retention Analytics - I've found this platform from Sailthru very difficult and confusing to use and feel if it were easier, I would get a ton of use from it.
- New Template Editor - it would help if you could somehow save preset settings.
- Setting up campaigns
- Targeting specific audiences
- Compiling and previewing daily/regular newsletters
- Easy to understand preview platform
- Layout could be a little more intuitive
- Generates accurate reports - A benefit, because many companies and teams need to report information to clients
- Gives a lot of detail - this allows us to pick and choose what information we want to supply to each client
- Reporting on text ads would be helpful
- Provide impressions and clicks
- Gives analytics on how many opens a newsletter receives.
- Allows your company to input their own personal coding into the platform -- making it more personalized to your own company.
- Allows you to go back to a specific date and compare and contrast the progress certain newsletters have made overtime.
- Sometimes there are glitches in sending newsletter tests over. There are some backend issues that sometimes arise - where we have had to contact customer support to trouble shoot the issue.
- SailThru collects an impressive amount of data on your users allowing you to leverage it for even more targeted sends.
- SailThru has a slick UI on the web that is designed pretty good.
- SailThru provides great training in person and online.
- SailThru never embraced supporting a publisher but rather focused on merchant-based use.
- The reporting SailThru offered always kind of left us wanting a little more.
- Support reps were sometimes difficult to get a hold of.
- Personalized content based on user behavior and content consumption.
- Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
- Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
- Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
- Like all email services providers, reporting could be improved. The platform gives a marketer everything that they need, but more advanced reporting can be a challenge.
- Complex list segmentation is made easy.
- Triggered email sends and automated email series can be set up without needing a deep technical background.
- Documentation and support are robust and very helpful. If it's not already written down I can get support via email or phone within a few minutes.
- Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
- Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
- Can't set up automated data dumps to an email address, has to be sent via API.
Not the best platform if you're looking to send to large lists repeatedly, you could accomplish this with a less robust tool.
- They do a good job at reaching out their community of users, to keep them engaged and up to date with the latest product developments.
- They produce a variety of educational materials in several formats, for all skill levels, which can be consumed in realtime or asynchronously. No matter which part of the product interests you or how you learn best, they're likely to have it covered.
- Setting up complex logical email flows using their Lifecycle Optimizer makes granular event-based segmentation and personalization easier than ever before.
- Some UI changes in my.sailthru.com would be welcome, including the ability to sort any and all lists/tables, as well as searching any such list/table for a specific result. Filtering a view is limited, and the limits vary from view to view.
- Their pricing model is relatively obfuscated to outsiders, which makes it difficult to compare against other similar offerings. If users cannot easily and readily determine how pricing stacks up, that can effect their decision and overall experience with the brand.
- They lack the breadth and depth of integrations with other common SaaS applications that you might find with something like MailChimp. Most of this can be accomplished with their API anyway, but the plug and play aspect is sure to be missed by some.
There seem to be fewer safe guards and less hand-holding in terms of best practices, which many can appreciate, but it could be a problem if the platform is to be used by a large number of people across disparate departments.
- Dynamic content within email
- Serving prod recs onsite and on email
- Sending segmented emails based off interest
- Reporting by Mobile / Desktop opens
- Having a bigger data file than 10mb for prod content, which powers the prod recs engine
- Better integration with CRM
- Sailthru QueryBuilder tool is great for getting quick insights into customer groups and building dynamic segments to target.
- Their A/B testing tool is exceptionally easy to use and a very valuable resource.
- Their campaign editor is also very easy to use, even without advanced coding skills.
- Without paying extra for their Advanced Analytics tool, their entry-level analytics platform leaves something to be desired.
- Ideally you could have dynamic lists interact with one another, that's currently not possible.
- I wish there better ways to search for past campaigns. Right now it's tough unless you know what date you're looking for.
- Feature Set: being able to split-test transactional emails, using their personalized send times to increase open rates, being able to create nudge paths based on user behavior and demographics very easily, are great.
- Build for marketers to use / not needing developers: marketers and sales people can easily build not just a single campaign, but very elaborate nudge campaigns and follow up emails based on easy-to-understand triggers.
- Reliability / bugginess: it feels more often than not, after logging in, there's a message at the top saying which feature currently doesn't work, which exports or reports are delayed. Uploads and downloads get stuck often, sometimes triggers don't actually work, 'smart' lists build based on specific user variables often don't return the right values or stop working after a while. Finally, we had some big problems in two consecutive months where we were not able (even with the help of their support) to get campaign emails send out for 2-3 days straight.
- Customer support: while well reachable, any support requests (even if mission critical) take hours; even if you call them. And there is no understanding of how much trouble their system issues can cause you - good luck trying to get some consideration for real damages that problems with their systems cause...
- The overall UI is easy to use and straight forward
- I like the charts and graphs it produces
- SailThru allows you to drill pretty deep in to the data for each campaign
- I think dashboard should be set differently, based on your campaigns
- Content management
- Marketing insights
- Flexibility - many different solutions are provided but you're often locked in
- Clarity - its often hard to find exactly what your are looking for
- Allows you to easily access the information you need
- Gives a well displayed format of reading statistics
- Has a great platform to send newsletters through.
- One thing I would like to see is for Sailthru to connect with Ad Servers to correlate accurate clicks to ads that were displayed
Key questions would be:
1. What do you intend to use Sailthru for?
2. Do you plan on regularly gathering statistics from Sailthru?
3. What are the ideal metrics you could collect from Sailthru?
- Great UI: Simple functionality for reporting and sending out email deployments.
- Dynamic Content Generation: Offers excellent functionality for sending out relevant content to email subscribers.
- Customer Profiling: Gathers extensive information on each subscriber's interests and content consumption habits.
- I found it a bit challenging to do list segmentation within Sailthru. This may have been due to how data was being pulled from our main CRM database.
- The dynamic content tags didn't prove to be as easy to use as originally presented.
During the selection process, I would ask specific questions on how one's existing CRM database would work with Sailthru, as well as how one's website would integrate with the dynamic content feeds available in Sailthru.
- It tracks analytics (open rate, click rate, top users) for every email blast. If we are sending a personalized follow up from a Sales Rep, they could be sending out to 100+ people. Narrowing it down to the 25 people who opened and prioritizing the 10 who clicked helps them know who to track down and close.
- SailThru has the BEST customer service in the world. The people there are nice, efficient, funny, and most of all, helpful. Every single time I have called the problem is fixed within a day and the people on the phone were so positive to make it a memorable customer experience.
- SailThru also has great list tracking. For instance you have the option of having a one off list that maybe is just a random promotion to a specific group of people - or you can track people who are added to your general blast database and see how it has grown over time. It helps us as a company recognize our growth in the area of email marketing.
- The UI could be "prettier", but that is a very small thing. On the other hand, a lot of functionality and use from the user end is knowing the site looks friendly and easy to use. It's a balance.
- The Campaigns and Communications menus show different options. When I want to see a sent campaign only one of the menus goes there, but I always end up clicking both before figuring out the right one. I don't know if it is just me or the vocabulary should be tweaked for user direction.
- When looking at sent campaigns you can't see the subject line beyond the preview (unless I'm blind). Again, not a big deal - just something that's noticeable.