Item: Moz Link Explorer
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building strategy over time. When assessing strategy for link building looking at this information is very helpful. It can be used for the sites I manage or for partners and competitors.

Pros and Cons

Gives domain authority.
Displays new and lost links.
Gets info on what anchor text is being used.

Action items or contact info to help get more links.
Give updates automatically more than once a week.
Integrate traffic.

Return on Investment

Helps get better SEO.

Alternatives Considered

Yoast Wordpress SEO Plugins and Semrush

I picked because I have more experience with Moz.

Key Insights

Do you think Moz Link Explorer delivers good value for the price?

Yes

Are you happy with Moz Link Explorer's feature set?

Yes

Did Moz Link Explorer live up to sales and marketing promises?

Yes

Did implementation of Moz Link Explorer go as expected?

Yes

Would you buy Moz Link Explorer again?

Yes

Likelihood to Recommend

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

Solid SEO

Overall Satisfaction with Moz Link Explorer