Muck Rack - The Way to Go For Media Database Needs
May 20, 2021

Muck Rack - The Way to Go For Media Database Needs

Scott Rosenblum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

I use Muck Rack primarily for media database, media research, news trend insights, and for media list building. It solves the problem of not having to manually search for contact information of reporters I am looking to reach out to. Otherwise, I would have to harvest manually the contact info from Twitter profiles or the contact pages of the outlets they work at. And often with these, the information is not available or incomplete, so Muck Rack saves time and it's information is accurate.
  • always updates media contacts, moves and changes in the media landscape
  • Reporter profiles list contact info, social handles, recent articles and Twitter feed
  • UI makes it easy to build media lists
  • Main issue is that when you import a media list to Excel, the margins get weird and you have to manually adjust the columns and rows so that the data lines up neatly
  • ease of use
  • the filter system, which helps to narrow down media lists so that they are not too expansive
  • The database is consistently updated
  • Muck Rack has paid for itself, as the ability to access its media database is essential to the media relations work I do on behalf of my client. By having access, it helps me make strategic choices of which media to pitch for what and when, which ultimately leads to positive client placements in key articles. This in turn leads to happy clients!
Cision Media Contact Database.

Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.

Do you think Muck Rack delivers good value for the price?


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Did Muck Rack live up to sales and marketing promises?


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It is well suited for:

-Solo PR pros and PR agencies, particularly those who emphasize media relations
- Teams at PR agencies, as the software makes it easy to collaborate with team members on the same account
- PR people who are tired of using Cision

Not well suited for:
- Anyone who does not need to contact the media regularly