Reaching and Engaging with Social Journalists
Updated June 07, 2021
Reaching and Engaging with Social Journalists
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Muck Rack
We use Muck Rack to create media lists based on journalists on social media. Some of the media databases with contact information (mainly phone and email) include outdated contacts. Using Muck Rack is real-time, it allows us to not only identify journalists,not in our media databases, but also usually their LinkedIn and Twitter is more updated than their media database profile so sometimes it's more relevant.
- Identify journalists and influencers not in traditional media databases.
- Understand what journalists are talking about topics relevant to your clients.
- Bios: love being able to search bios, including confirming beats and interests.
- When you export a media list, it does not include the email address so you have to search for it offline or on the journalist's profile. It's annoying.
- Sometimes when you save a list, not all the contacts you marked are saved and you have to do it over.
- There isn't a "click all" button to add all of the contacts to a list. You have to wait until all the people load - which isn't ideal for productivity.
- Allows us to be more efficient and productive in leveraging social and weeding out non-verified journalists.
- We can complement our general media list and expand it using Muck Rack.
Muck Rack is very specific to social media and was first to market with their service. The other platforms offer more capabilities and "products" but Muck Rack stays true to monitoring social contacts and conversations.
Do you think Muck Rack delivers good value for the price?
Yes
Are you happy with Muck Rack's feature set?
Yes
Did Muck Rack live up to sales and marketing promises?
No
Did implementation of Muck Rack go as expected?
Yes
Would you buy Muck Rack again?
Yes