Reaching and Engaging with Social Journalists
Updated June 07, 2021

Reaching and Engaging with Social Journalists

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

We use Muck Rack to create media lists based on journalists on social media. Some of the media databases with contact information (mainly phone and email) include outdated contacts. Using Muck Rack is real-time, it allows us to not only identify journalists,not in our media databases, but also usually their LinkedIn and Twitter is more updated than their media database profile so sometimes it's more relevant.
  • Identify journalists and influencers not in traditional media databases.
  • Understand what journalists are talking about topics relevant to your clients.
  • Bios: love being able to search bios, including confirming beats and interests.
  • When you export a media list, it does not include the email address so you have to search for it offline or on the journalist's profile. It's annoying.
  • Sometimes when you save a list, not all the contacts you marked are saved and you have to do it over.
  • There isn't a "click all" button to add all of the contacts to a list. You have to wait until all the people load - which isn't ideal for productivity.
  • Allows us to be more efficient and productive in leveraging social and weeding out non-verified journalists.
  • We can complement our general media list and expand it using Muck Rack.
Muck Rack is very specific to social media and was first to market with their service. The other platforms offer more capabilities and "products" but Muck Rack stays true to monitoring social contacts and conversations.
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.

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Finding journalists talking about a specific topic such as "tech" in a specific market. You can search what they have tweeted but also their bios, shared articles and profiles. You can find relevant reporters based on beat, location and media type or just search based on location. When you create and download a list, you can see how many followers the reporter has and if they have been active recently on the social channel. Sometimes we'll add a reporter from a national outlet only to find out they have 50 or so followers and are not active on social. It allows us to put together very targeted lists with all of our criteria.