Marketing Automation (finally) made easy
May 15, 2015
Marketing Automation (finally) made easy
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Net-Results
Net-Results is being used by both the Marketing and Sales teams. Marketing uses it more to send emails and set up alerts, while Sales uses it to identify new hot prospects and learn more about current prospects. We need to know where email recipients and site visitors are in their purchase process so we can speak to them more relevantly. This is the main business goal for using marketing automation.
- Automated emails in a drip campaign that Sales can remove people from.
- Lead scoring and alerts that go right to the lead owner.
- Weekly reports to each Sales person with their hottest lead.
- Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
- Integration with Salesforce. The Sales team can basically trigger their own emails.
- Every marketing automation provider can work on their on-screen help and documentation for regular and complex tasks. They could explain how their Include/Exclude logic works for complex scenarios. Luckily Net-Results has free phone and email support, and they respond super quickly.
- I would like to see an A/B module for both subject lines and body copy. Or maybe I have not found it yet.
- I would love some built-in engagement tools to add to my site, to get people to fill out.
- Our Sales team can learn about the web and email activity of leads on their own, without my involvement. That is a big benefit for the business, to empower them and free up my team's time.
- The automatic alerts delivered to the Sales team when a dark/ghosted lead returns to the site have been great for their prioritization.
- The nurture campaigns can be triggered off of a field update in Salesforce. Again, Sales is now in charge of their own customized marketing.
--Priced much much better than the big dogs in the industry, and similar to platforms with much fewer features
--Support is excellent and includes phone support, which the others didn't
--Doesn't need to take over your blog and host it on their site, like others do.
--Doesn't upcharge and nickel-and-dime you for new feayures, like the others do
--Doesn't have a very expensive set-up fee. No set-up fee.
--Support is excellent and includes phone support, which the others didn't
--Doesn't need to take over your blog and host it on their site, like others do.
--Doesn't upcharge and nickel-and-dime you for new feayures, like the others do
--Doesn't have a very expensive set-up fee. No set-up fee.