Marketing Automation (finally) made easy
Ken Barber | TrustRadius Reviewer
May 15, 2015

Marketing Automation (finally) made easy

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Net-Results

Net-Results is being used by both the Marketing and Sales teams. Marketing uses it more to send emails and set up alerts, while Sales uses it to identify new hot prospects and learn more about current prospects. We need to know where email recipients and site visitors are in their purchase process so we can speak to them more relevantly. This is the main business goal for using marketing automation.
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
  • Every marketing automation provider can work on their on-screen help and documentation for regular and complex tasks. They could explain how their Include/Exclude logic works for complex scenarios. Luckily Net-Results has free phone and email support, and they respond super quickly.
  • I would like to see an A/B module for both subject lines and body copy. Or maybe I have not found it yet.
  • I would love some built-in engagement tools to add to my site, to get people to fill out.
  • Our Sales team can learn about the web and email activity of leads on their own, without my involvement. That is a big benefit for the business, to empower them and free up my team's time.
  • The automatic alerts delivered to the Sales team when a dark/ghosted lead returns to the site have been great for their prioritization.
  • The nurture campaigns can be triggered off of a field update in Salesforce. Again, Sales is now in charge of their own customized marketing.
--Priced much much better than the big dogs in the industry, and similar to platforms with much fewer features
--Support is excellent and includes phone support, which the others didn't
--Doesn't need to take over your blog and host it on their site, like others do.
--Doesn't upcharge and nickel-and-dime you for new feayures, like the others do
--Doesn't have a very expensive set-up fee. No set-up fee.
It's great for a small to medium-sized marketing team. We manage it with just a two person marketing staff. It also works well with the Professional version of Salesforce. It works well for moderately skilled marketers, meaning ones that might not have previous marketing automation experience or lots of digital experience. The other options are much more complex. Hope that helps!

Net-Results Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Landing pages
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated