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NetBase is a great social listening tool.
October 21, 2014

NetBase is a great social listening tool.

Vivian Huang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

At my company, NetBase was used to gather Twitter data for major client accounts. From the insights we gathered off of NetBase, we would then go on to build detailed monthly social reports and brainstorm strategies for next steps for the upcoming month.
  • Dashboard widget allows you to filter data based on specific time ranges, which is especially useful for generating reports.
  • NetBase is good at mining data and is able to pull in details that other social media analytic softwares don't offer, like influencers by rank.
  • NetBase offers visual aids, which again, is great for compiling reports for clients.
  • Need to set your own sentiments. For users just starting out in social media, this could be especially difficult if you're not sure what you're looking for.
  • Depending on the volume of information you're trying to pull in, Netbase has the tendency to lag.
  • NetBase isn't intuitive so when you are building a new profile to track, you have to figure out broad keywords and then add additional sentiments through trial and error process, which may be time consuming.
  • Pro: NetBase saves a lot of time on tracking accurate analysis of sentiments.
  • Con: NetBase didn't provide enough details to be the standalone tool when it came to reporting. Other tools were needed to supplement to create a detailed report.
Marketing, social media analytics, research
Since I most likely won't be needing outside social tools for some time, I'm not extremely likely to renew NetBase. By the time that I will be seeking analytic tools, a lot of the social landscape will have changed so I will be doing detailed comparisons of what else is out there. But this doesn't take NetBase completely out of the game. Though I suspect I will be rusty with it and it may not be the tool of choice without the resources of a "Netbase expert" at my whim.
NetBase is good at pulling sentiments and providing insights to a certain extent. If the sentiments you're looking for is something that NetBase captures, it is a great tool for analyzing data. However, NetBase isn't as complete as some would like it to be (then again, which program is?) and may be difficult for beginner users. Even with the tutorials that they provide, it takes a well-trained (NetBase) social strategist to be able to use the tool effectively and provide aid to new users. If companies were to switch to NetBase, I would suggest having it as someone's primary focus before divvying out to other employees.