October 25, 2014
Score 6 out of 10
Overall Satisfaction with NetBase
NetBase is used as part of a suite of tools to evaluate brand sentiment. It is used by a small group of analysts who are tasked with social media research.
- It adds a little extra flavor to some reporting
- Very few social media specific projects
- More of a discovery tool for us
Accuracy is mediocre, and doesn't pick up nuance in language (no machines do), i.e. sarcasm, synonyms, acronyms.
The real alternatives are limited, and the UI makes a big difference in productivity.