October 26, 2014
Score 6 out of 10
Overall Satisfaction with NetBase
NetBase is used as part of a suite of tools to evaluate brand sentiment. It is used by a small group of analysts who are tasked with social media research.
- Visual display
- Sentiment calculations
- Ease of use
- Limited calculations
- Accuracy suffers
- Limited pickup
- It adds a little extra flavor to some reporting
- Very few social media specific projects
- More of a discovery tool for us
The real alternatives are limited, and the UI makes a big difference in productivity.