User friendly and comprehensive
Updated November 04, 2014

User friendly and comprehensive

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

2.0

Overall Satisfaction with NetBase

It is used by a small team of social intelligences specialists to conduct intelligence reporting and ad hoc insights for our media clients. Several members of other teams also have limited access to the tool and are able to access as needed. We also use the tool to support new business, planning, and crisis decision-making internally within the company.

Pros

  • Quick set-up: allows for agility and flexibility among our small team and within the agency setting
  • Easy to use: user friendly and simple structure makes it easy to use as well as explain to internal and external teams
  • Visually pleasing format: easy to understand and display, aids in discoverability

Cons

  • Communication with clients- we do not receive adequate information on product updates, thought leadership, or pricing changes
  • Sentiment cleaning- can be difficult to clean as terms have to appear within insights. Limited amount can be changed
  • Emails- we have had extreme issues receiving an email communication from Netbase and the issue has not been resolved
  • Hard to determine as we are an internal team within larger paid media clients. Overall our team helps generate strong revenue for the department
Netbase exceeded these others tools in the easy to understand and user friendly design, as well as the flexibility within the set up and data limits. We also felt that the natural language processing was superior. As previously mentioned, Netbase falls below tools like Pulsar in the ability to create groups of audiences and filter data based on those attributes.
5 - 1. Social intelligence specialists 2. Paid social activations 3. Account teams
It is most important for teams focused on open web analysis of specific topics or brands. It is not well suited for understanding overall trends within broad based categorial topics i.e. "fitness", "food", "women's health". It is also not well suited for understanding how paid content engages audiences as we cannot determine engagements such as likes, shares, etc. It does not track full content from Facebook or visual platforms such as Instagram or Pinterest so it is also not well suited when those are of particular interest.

Using NetBase

This will depend on our move to the 3.0 version and how fast the product roadmap moves towards integrating visual platforms such as Pinterest and Instagram. While we are happy with the tool and find it very easy to use, other tools are moving faster on their roadmaps towards integrating visual platforms, audience segmentation and easy sentiment cleaning.

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