Great tool for global social listening
August 04, 2015
Great tool for global social listening
Score 10 out of 10
Vetted Review
Verified User
Software Version
New
Overall Satisfaction with NetBase
We use NetBase first and foremost for global brand reputation/crisis management, as well as in-country brand campaign monitoring, brand marketing insights and support, and white space research. It is being used by all brands across multiple departments. NetBase is also being used for social awareness, competitor benchmarking and overall brand health.
- Ability to quickly analyze a topic/issue - you can get from 10,000 foot view to granular insights within seconds. This allows analysts the ability to elevate issues timely and get a full picture before decision making.
- Dashboards are great tools to share with leadership and can be easily replicated for different campaigns and events based on market needs - totally customeizable.
- Live Pulses are also good to share with leadership or in visible "command center"/shared spaces. These help build social brand awareness through out levels/departments.
- Sentimented Languages. As a truly global brand, this is extremely important. They have deep sentiment in 9 languages, we just need more!
- Engagement function. This part of the tool can be clunky and difficult to use in the beginning. Very complex to add an account for tracking and response.
500+ Marketing, digital, operations, PR, Quality Assurance
- Faster influencer/celebrity identification
- Increased brand social awareness and competitor benchmarking
- Quicker issue and insight analysis/identification