NetBase use in the entertainment industry
August 04, 2015
NetBase use in the entertainment industry
Score 8 out of 10
Vetted Review
Verified User
Software Version
2015
Modules Used
- N/A
Overall Satisfaction with NetBase
Our digital marketing department uses NetBase to stay up to date on the social conversations taking place about our roster of artists. We use the platform to identify potential partners and influencers we can work with on future releases and campaigns. Our digital marketing department also creates easy to digest reports for the rest of our company, usually to give a good insight at the fan feedback on new radio singles, music videos and album releases.
- Helps us to identify online partners and influencers who are already talking about our artists/music that we could potentially reach out to and work with on future campaigns.
- Allows us to get a real time feel of how fans are responding to and talking about new music and videos from our artists on social media.
- Enables us to quickly execute "deep dives" on who the audience is that is talking about specific artists, songs, or topics.
- We currently utilize a visual data stream that displays real time conversations and sentiment about our artists on social media, but this stream does not always function 100% properly.
- We occasionally have issues with the sentiment analysis, which we are working with NetBase to improve upon. Usually it is a result of song lyrics being used in posts that are flagged as negative, but in fact turn out to be positive.
- This is not NetBase's fault, but a better look at Facebook conversations would be great, especially as Facebook expands on their publisher network.
60 - Business functions tend to vary based on the specific topic people are diving in to, but they are pulling data and research on the overall conversation that is happening online amongst our music marketplace.
- Faster lead conversions are being sourced, especially on Twitter
- We are able to give our radio department an honest look at how artist fans are responding to new music.
- NetBase cuts down on the amount of time I have to spend researching specific topics, hashtags, and conversations.
- Next Big Sound
NetBase allows a much faster and deeper dive into specific artists or conversations compared to previous similar platforms I've used.