NetBase - Great for Tracking, Opportunity to Improve for emergent themes
August 04, 2015
NetBase - Great for Tracking, Opportunity to Improve for emergent themes
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
We use NetBase for a variety of uses here. I personally use it as a tool for *inductive* research - when I am examining a topic and trying to get angles that I hadn't previously thought of and to inspire new directions for ideation.
Others in my company have used it for tracking brand social measures and comparing to competitors. It's been really useful in that respect. However, I feel that as an *inductive* tool, it has some limitations as it doesn't pull out grouped "themes" per se, just highly occurring keywords.
Others in my company have used it for tracking brand social measures and comparing to competitors. It's been really useful in that respect. However, I feel that as an *inductive* tool, it has some limitations as it doesn't pull out grouped "themes" per se, just highly occurring keywords.
- Tracking social measures of brands and their competitors
- Allowing tracking of visual media platforms
- Easy to use interface
- Using algorithms to put grouped ideas together
- Simple interface may be too simple - it's hard to see what's the nuts and bolts behind what's going on.
Approx. 20
- Better understanding of real-time consumer sentiment to lead to real time action
- Allowing numerical measurement to support use of social media programs
NetBase was not as good as the previous tool we used in terms of looking for inductive "themes" - however it is much better at offering quantification.