Great Tool!
Overall Satisfaction with NetBase
My PR firm uses NetBase to help monitor and track our client's social media presence, sentiment around our clients and trending topics that relate to their industry. It breaks down who is saying what and lets us provide solid metrics to support our key social initiatives moving forward.
Pros
- Monitor social conversations
- Provide sentiment around conversations
- Monitor social conversations around events and campaigns
Cons
- Get better at determining what's good/bad/neutral sentiment
- Easier/Friendlier UX
- Have a person available to chat via IM directly from the site when using it
50 - Support behind PR and social media strategy
- Growth in social program budgets
- More effective measurements of social programs
- Increased efficiency
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