Overall Satisfaction with NetBase
My PR firm uses NetBase to help monitor and track our client's social media presence, sentiment around our clients and trending topics that relate to their industry. It breaks down who is saying what and lets us provide solid metrics to support our key social initiatives moving forward.
50 - Support behind PR and social media strategy
- Growth in social program budgets
- More effective measurements of social programs
- Increased efficiency
I like the tool, but inevitably whether we continue to use it or not is out of my control.
Can it track competitors directly in the same dashboard? Can it monitor a given hashtag or campaign event? Can it pick up emojis and determine sentiment? (All are yes!)