Item: Quid
Rating: 7
Author: Laura Murray DePeters

Use Cases and Deployment Scope

NetBase is used by a department of the agency to support various clients. It addresses listening and conversation.

Pros and Cons

Listening
Finding trending conversations relevant to my brand
Tracking competitors

Integration with Facebook conversations
Integration with Instagram conversations
Ability to more easily drill down on conversations

Users and Roles

3-5 people who are on the social media team.

Return on Investment

Deliver trending brand conversations to client
Better customer service
Insights into trends

Alternatives Considered

Radian6

NetBase's Facebook capabilities are pretty limited, which I did not find to be an issue in Radian 6. Beyond that, I would recommend NetBase over Radian 6 - adhoc reporting is much easier.

Likelihood to Renew

8

I've been pretty impressed with the breadth of the capabilities NetBase has and it is fairly easy to use. It is integral to my day-to-day job role and providing superior service to clients.

Likelihood to Recommend

I think NetBase is better for larger organizations and agencies with visible brands - I would not recommend for small brands.

Performance

8

NetBase for listening and reporting

Software Version

Modules Used

Overall Satisfaction with NetBase