NetBase Raises The Bar For Content Marketing
August 04, 2015

NetBase Raises The Bar For Content Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

NetBase allows our team to take the guesswork out of social discovery to provide our clients with relevant, trending, and adaptive content solutions.

Pros

  • NetBase provides a highly accessible yet comprehensive dashboard for social discovery.
  • It also helps to tailor our findings to the most appropriate audience for our client.
  • The data driven insights derived from the NetBase platform lend a level of expertise and credibility that competitors do not generally possess.

Cons

  • The time lag on aggregating data can sometimes work against tight deadlines.
  • The analysis is sometimes vague requiring some degree of interpretation to find value in.
  • Sentiment analysis in particular can be difficult to deduct meaning from.
10 - NetBase enables us to conduct social discovery around topics and themes that are relevant to our target audience, which in turn enables our editors to develop content that leverages these trending items and connects with our audience on a deeper level. This editorial advantage increases our value proposition as providers of content solutions.
  • Data driven insights to provide more relevant content in real time
  • Enticing RFPs with the promise of content solutions no other publisher can offer
  • Establishing brand as publisher in the marketplace
  • No similar product used
At this time we have not conducted a formal comparison of NetBase against other products.
NetBase is a valuable program for establishing and retaining enterprise partnerships in our business, for generating leads, RFPs and new business opportunities through innovative content solutions, and for efficiently navigating through the clutter of ever-changing topics, themes and trends so we can be more effective as editors, sellers and storytellers in the marketplace.
NetBase is perfect for situations in which we need to reach a specific target audience with content that they will find relevant and timely around specific topics. To this end it's important that we enter criteria that will align topical analysis with our targeting, which sometimes requires thinking outside of the box upfront about the search terms and module selections.

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