Useful tool with room for improvement
Updated December 16, 2015

Useful tool with room for improvement

Monica Rivera | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Modules Used

  • Insight Composer

Overall Satisfaction with NetBase

We're an advertising agency, and we use NetBase in the strategic planning department as a consumer insight mining tool that helps us understand what the consumers think of a specific topic. That in turn informs the strategic approach we craft as inspiration to our creative department so they can develop meaningful work for our advertising clients.
  • The new interface is very easy to navigate
  • The new interface allows for quick, beautiful reports we can provide our clients
  • Great at getting content from Twitter
  • Great customer assistance
  • Sentiment when analyzing data in Spanish could improve precision.
  • During the analysis, excluding words should be a feature added, to get better results without having to go back to the topic area.
  • An option of the dashboard templates should be a click-all-and-add, to make it easier to add several topics into one dashboard.
  • More platforms need to be included in analysis, as Twitter is not the main platform for all consumers.
  • Include analysis feature of the consumer comments on Facebook and YouTube.
2 - Two strategic planners use NetBase for insight mining do educate consumer strategies.
  • Ability to track conversations to inform strategy
  • Ability to track conversation results after specific campaigns
Because even though it has it's flaws, we have found it to be a useful tool to educate our strategies.
NetBase is well suited as a starter social listening tool, where you can get an overall idea of how a topic does in social. Businesses considering NetBase should ask if NetBase works for their specific target, and how can they refine the results better to encompass as many platforms as possible.

Quid Feature Ratings

Configuring NetBase

Using NetBase

Great tool for insight mining! Still room for improvement on Hispanic.