Overall Satisfaction with NetBase
NetBase is currently being used in our social department to help gather consumer insights and social conversation around certain topics for our clients.
- Great at collecting social mentions and sound bites.
- Net sentiment analysis and sentiment drivers is extremely helpful in finding users likes and dislikes.
- Brand passion index is especially helpful when comparing brands to competitors.
- The word clouds aren't always the most helpful in determining what the focus of the conversation is on.
- Would love to see Instagram pulled in for more than 1 month back.
- Greater audience insights such as brand affinities would be very helpful.
- Increased employee efficiency
- Better insights/analytics for our clients
- More robust understanding of social conversations
- Brandwatch,Crimson Hexagon ForSight
Most robust offering and specialized in social listening.
We evaluated and tested many other tools and NetBase still came out on top.