Item: Quid
Rating: 7
Author: Ilana Dell

Overall Satisfaction with NetBase

Use Cases and Deployment Scope

NetBase is currently being used in our social department to help gather consumer insights and social conversation around certain topics for our clients.

Pros and Cons

Pros

Great at collecting social mentions and sound bites.
Net sentiment analysis and sentiment drivers is extremely helpful in finding users likes and dislikes.
Brand passion index is especially helpful when comparing brands to competitors.

Cons

The word clouds aren't always the most helpful in determining what the focus of the conversation is on.
Would love to see Instagram pulled in for more than 1 month back.
Greater audience insights such as brand affinities would be very helpful.