Great Social Listening tool!
August 07, 2015

Great Social Listening tool!

Ilana Dell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Latest update

Modules Used

  • Listen

Overall Satisfaction with NetBase

NetBase is currently being used in our social department to help gather consumer insights and social conversation around certain topics for our clients.
  • Great at collecting social mentions and sound bites.
  • Net sentiment analysis and sentiment drivers is extremely helpful in finding users likes and dislikes.
  • Brand passion index is especially helpful when comparing brands to competitors.
  • The word clouds aren't always the most helpful in determining what the focus of the conversation is on.
  • Would love to see Instagram pulled in for more than 1 month back.
  • Greater audience insights such as brand affinities would be very helpful.
  1. ~5 -- Strategists doing research/analytics
  • Increased employee efficiency
  • Better insights/analytics for our clients
  • More robust understanding of social conversations
  • Brandwatch,Crimson Hexagon ForSight
Most robust offering and specialized in social listening.
We evaluated and tested many other tools and NetBase still came out on top.
  • Would recommend as a primary social listening tool
  • If trying to identify a key audience to target, I would not recommend.

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