Great Social Listening tool!
Overall Satisfaction with NetBase
NetBase is currently being used in our social department to help gather consumer insights and social conversation around certain topics for our clients.
Pros
- Great at collecting social mentions and sound bites.
- Net sentiment analysis and sentiment drivers is extremely helpful in finding users likes and dislikes.
- Brand passion index is especially helpful when comparing brands to competitors.
Cons
- The word clouds aren't always the most helpful in determining what the focus of the conversation is on.
- Would love to see Instagram pulled in for more than 1 month back.
- Greater audience insights such as brand affinities would be very helpful.
- ~5 -- Strategists doing research/analytics
- Increased employee efficiency
- Better insights/analytics for our clients
- More robust understanding of social conversations
- Brandwatch,Crimson Hexagon ForSight
Most robust offering and specialized in social listening.
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