NetBase Social Media Listening Software
August 10, 2015
NetBase Social Media Listening Software
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Media Monitoring
Overall Satisfaction with NetBase
We use NetBase to monitor conversation around our brand so we know what our audiences are saying and can take action on it. We also use NetBase to educate ourselves on the broader high education conversation happening across digital media as well as monitor for emergency situations that can often times break first on social media.
- Reach: In our experience, NetBase not only pulls content from the most sources across the web, but pulls the most relevant content we're looking for. It's a big plus that they pull from Instragram, Tumblr, etc. in addition to Facebook, Twitter and others.
- Flexibility: Once topics are built, it is super simple and fast to lay themes over those topics to isolate conversations or sets of keywords. It is wonderful that when someone asks what's going on related to a specific topic or news story, we can pull the data quickly with minimal effort.
- Customer Service: Our rep is awesome! He gets back to me so quickly with answers to really technical questions and is helping us understand how to get the most out of the software.
- Email Reports: You are able to email yourself and others daily reports, and the information contained in the reports is great and very useful, but hard to access. Reports are sent as PDF email attachments, making them difficult/impossible to read on mobile.
- Text Alerts: Currently the alerts that come to us if there's a spike in volume in our crisis keyword set come to us via email, which can make them easy to miss. Text message alerts in that situation would be ideal.
A social media strategist works most closely with the product, but daily reports are delivered to leaders in University Marketing and Communications. Noteworthy items are then communicated to senior leadership. We hope in the future to set up dashboards for athletics, admissions and other departments, groups and organizations across the university.
- Quicker Crisis Response: Being able to almost immediately identify emergency situations and general sentiment around those situations has helped us responded quicker and more thoughtfully.
- Content Strategy Creation: Understanding how people talk about our brand and the things that matter to them in relation to our university is helping us craft more meaningful and impactful content.
- Meltwater Buzz,Sprout Social,Sysomos MAP
We did a full platform review of various providers. NetBase seemed like the most comprehensive listening platform with the most advanced natural language processing technology in our price range, which is why we selected it.