Simple Netbase Nugget
Software Version
Latest
Modules Used
- Topics, Analyse
Overall Satisfaction with NetBase
NetBase is predominantly used by our analytics department however has recently it has been adopted by our Social Media/Editorial team also.The analytics team use it when compiling reports on social listening to help plan upcoming campaigns and influencing briefs.
Where I work mainly with NetBase is for social media reactive purposes. Several searches have been set up for each of our clients, looking for brand mentions and relevant market conversations - every morning we go through these and see if there are any opportunities for us to 'react' on social from one of our brands. For example a high profile YouTuber mentioning one of our FMCG brands (but not tagging) gets picked up and allows us to craft a personal response back to him, getting the brand involved in the conversation. The main business 'problem' it addresses is being able to keep tabs on all conversation our brands could potentially get involved with, on social.
- Easy to use interface
- Speedy, the ability to analyse topics quickly first thing in the morning means our meetings run much smoother
- Ability to upload lists of specific Twitter users to filter by, unrestricted by number of users.
- Ability to filter out forum mentions based on ones that are just re-quoted posts.
- Free access to backdated firehose data.
- Increased employee efficiency definitely - the simplicity of NetBase means that it is only a couple of minutes of searching for things per morning.
- More conversations found on social, and most importantly more valuable conversations. IE filters have ensured that exactly the right sort of thing is found