Simple Netbase Nugget
August 12, 2015

Simple Netbase Nugget

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Topics, Analyse

Overall Satisfaction with NetBase

NetBase is predominantly used by our analytics department however has recently it has been adopted by our Social Media/Editorial team also.The analytics team use it when compiling reports on social listening to help plan upcoming campaigns and influencing briefs.

Where I work mainly with NetBase is for social media reactive purposes. Several searches have been set up for each of our clients, looking for brand mentions and relevant market conversations - every morning we go through these and see if there are any opportunities for us to 'react' on social from one of our brands. For example a high profile YouTuber mentioning one of our FMCG brands (but not tagging) gets picked up and allows us to craft a personal response back to him, getting the brand involved in the conversation. The main business 'problem' it addresses is being able to keep tabs on all conversation our brands could potentially get involved with, on social.

  • Easy to use interface
  • Speedy, the ability to analyse topics quickly first thing in the morning means our meetings run much smoother
  • Ability to upload lists of specific Twitter users to filter by, unrestricted by number of users.
  • Ability to filter out forum mentions based on ones that are just re-quoted posts.
  • Free access to backdated firehose data.
5 - Two people that use it are our insights/analysts guys. They are actually part of the planning department and use NetBase date to inform briefs and strategy. The other three as previously mentioned are on the editorial/social team which means that we use NetBase to look out for recent conversations that our brands can enter.
  • Increased employee efficiency definitely - the simplicity of NetBase means that it is only a couple of minutes of searching for things per morning.
  • More conversations found on social, and most importantly more valuable conversations. IE filters have ensured that exactly the right sort of thing is found
NetBase is just a little bit more in depth. I know that Sysomos developed its product since we stopped using them but before it was clunky - NetBase is much cleaner and provides you with all the data you need a lot more cleanly. The general layout of Sysomos wasn't great either.
Because it does the job easily and there isn't anything that we are desperately crying out for that would make us consider and take up a competitor. It's also a straightforward part of our day to day now that it would be a hassle to replace and update.
It is well suited for pulling a huge data scrape to learn what people are saying about your brand. However it depends on how big the brand is. Make sure that there will be enough said on social to make NetBase worthwhile and don't presume there will be loads of people talking [about] your brand. NetBase is good at picking things up, but there need to be things to pick up in the first place.

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