A good, solid option for the price - especially for agencies
August 14, 2015
A good, solid option for the price - especially for agencies
Score 8 out of 10
Vetted Review
Verified User
Software Version
18.1.1.142914
Overall Satisfaction with NetBase
NetBase is used primarily by the Insights & Strategy department for general social listening insights research (both for new and existing business) as well as for the identification of real-time engagement opportunities for a handful of the agency's clients. Netbase solves the problem of access to on-demand consumer insights from millions of users and data sources.
Pros
- Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
- Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
Cons
- Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
- Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
6 - Strategy, insights
- Consumer relationship building for the agency's clients via our "real-time" engagement efforts.
- Increased generation of real consumer insights.
While it's been a few years since I've evaluated the social listening tool landscape, I selected NetBase based on the robust features and usability for the price. Radian 6, I believe, was one of the cheaper solutions when I was evaluating tools, but it greatly lags in usability. Crimson Hexagon was impressive, but at the time cost significantly more than Netbase for how we were planning to leverage the tool.
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