Agency use of Netbase
August 14, 2015

Agency use of Netbase

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • unsure

Overall Satisfaction with NetBase

Netbase is mainly used by our social media and strategy departments. We use it for social listening (to inform us about the brands we work with...sentiment, passion, themes, etc), for insight into various topics for content production, and to help provide intel for new business pitches.
  • Netbase makes it easy to understand, in a relatively short period of time, consumer perception about a brand.
  • Netbase helps us to analyze trends over time, tracking reaction to campaigns, news, product innovation, etc.
  • The Netbase support team does a great job of keeping us up to date on the latest product updates and training us on how to use the tool efficiently.
  • As of now there is no way to truly parse the data by demographics or audience segments.
  • Some of the filtering process is still a little "quirky." For instance, having to choose "Unclassified" as a geography in order to pull in historical Facebook data isn't intuitive for the user.
4-5: Research, strategy, social media
  • Increased employee efficiency - being able to quickly gage conversation volume, sentiment, passion
  • We use it as a selling point - our agency has access to "millions of data sources"
  • Radian6,Sysomos Heartbeat
We chose netbase mainly because of it's level of accuracy / lack of need for machine learning
It's an integral part of our process.
Because of the cost, I would say that the tool is most beneficial for an agency setting, as you are able to create unlimited topics. If you are a small or midsize brand, the ROI probably isn't there. However, large scale brands with a global presence could benefit.

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