No tool does it all, but NetBase does a lot very well.
August 14, 2015
No tool does it all, but NetBase does a lot very well.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- NetBase Suite & Live Pulse
Overall Satisfaction with NetBase
We use NetBase as part of our social listening process. For us, it helps to address the problem of reasserting and identifying the proper influencers to engage with as well as getting a solid understanding of the conversation around a given product, brand, or issue.
- Keyword identification. The NLP is very good at pulling out keywords that are relevant to the ones already applied. This is important as it allows the user to easily tune the topic.
- Usability. Once the user is familiar with the product, the dashboard is easily navigable and the analyst can quickly move from section to section.
- Although this is a touchy subject among social analysts, I believe that the NetBase NLP is one of the best sentiment analysis systems available at the moment. While no tool will be completely accurate, against our hand coded tests, the NetBase NLP has shown a very low margin of error.
- Although the dashboard is easy to navigate, sometimes it feels like its too segmented. There is no one view where the user can get a completely customizable view of the reports, unless you build a dashboard. It would be nice to be able to do this for individual topics.
- The news gathering section of the dashboard is probably the greatest place for improvement in my opinion. This section is not very user friendly at all and it's very difficult to pull metrics on quality news stories.
- It would be nice if the charts were more customizable. Sometimes having to completely redo the charts outside of NetBase slows us down. It would be nice if you could edit and formate the charts with say, a company theme and be able to export them directly for use.
We have 1 full time analyst, 2 secondary analysts and several business users. The analysts create and mange the topics and the business users pull and disperse reports.
- Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
- Negative - We have to use other tools to gather news, which affects our budget.
We are currently demoing several other tools for evaluation including Crimson Hexagon, Radarly, Sysomos, TalkWalker, etc