Satisfied Customer!
Updated January 20, 2016
Satisfied Customer!
Score 9 out of 10
Vetted Review
Verified User
Software Version
v3
Overall Satisfaction with NetBase
Netbase is used by the global marketing intelligence and reporting team to provide social listening insights reports to measure buzz volume, sentiment, influencers, competitors, emotions/attributes/behaviors, and trending themes on any given topic relevant to the business.
Pros
- Sentiment analysis
- Sources of data available
- Customizable dashboards
Cons
- Influencer communities by connections
- Geo targeting when self-disclosed bio info is not available
- Dashboard templates that come with a builder-guide for first time users
3 - Marketing, Research, Corporate Communications
- Positive - Consumer Insights to inform marketing campaigns
- Positive - Customer Service feedback on brand
- Positive - Benchmarking success of marketing campaigns vs competitors
Netbase has better NLP capabilities, as well as custom dashboards and more languages/global coverage compared to Sysomos.
Comments
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