Senior Manager, Social & Content
August 17, 2015
Senior Manager, Social & Content
Score 8 out of 10
Vetted Review
Verified User
Software Version
Netbase 18.1.1.142914
Modules Used
- Analytics
Overall Satisfaction with NetBase
We leverage NetBase to track performance for our social clients, and to glean insights on topics and behaviors relevant to all of our clients. We use it specifically in our strategy department and within the social team for these purposes. We find the tool integral to our ability to achieve the right results by identifying conversation drivers, sentiments and high authority influencers to help shape campaigns.
- Helps us track our share of voice, passion index and sentiment compared to our competitors.
- Helps us monitor campaign traction through mentions count, potential impressions and more.
- Helps us identify talking points or white space for developing content around certain topics.
- We need access to Facebook data.
- We wish the base level included owned social channel performance.
- Occasionally, training a monitor can be difficult, and inaccurate.
6 - Strategy and planning.
- Helps us sell in new projects.
- Gives us great intel for future clients.
- Tracx,Enagor
We like the speed and precision NetBase's natural language processing (NLP) offers us.