Best at what it does, but there is room for growth
August 17, 2015

Best at what it does, but there is room for growth

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

NetBase is used to provide an overview of the external perception of our brand(s). We utilize the social listening and export functions for both long-standing, brand key terms, as well as for ad hoc events and activations. Through NetBase, we develop in-depth analyses that highlight trends and uncover insights that are applicable to marketing, product, investor relations, customer relations, etc.
  • Sentiment analysis
  • Key word targeting and collection
  • Trend timelines
  • Sales team is very pushy and will go over your head for their gain
  • Data can be inconsistent at times, when compared to other tools. Sometimes there is missing, public data. But this seems to be the case with every aggregator company.
  • ROI is not measurable through this. We use it solely for keeping tabs on external perception, and reporting.
  • none
The only other system we would consider would be Radian6. The reason NetBase won our business is because Radian6 has not updated its software as frequently as NetBase.
Because it's the best option we have found. We are not 100% satisfied, but have renewed.
NetBase is one of the best social listening tools out there, and has the most accurate sentiment software I have ever seen. It does those things well, and sticks to those items. I have avoided purchasing any of their pulse dashboards because it is not very intuitive or easily adjustable.

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