NetBase Aces Campaign Success Tracking
February 16, 2016

NetBase Aces Campaign Success Tracking

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

We use NetBase to track our social media impressions and presence for certain brands and activations. We usually use it more heavily around activations so we can see the spike in activity and see if the word bubble contains the key messages that we had used in our messaging. It addresses the gaps in our normal manual social media monitoring my measuring sentiment.
  • I think it does a good job at locating key words used in posts.
  • It does a good job as far as the coverage it finds and accurately depicting rises and falls in content posted.
  • It does a good job locating positive sentiments and locating the followers for certain accounts.
  • It sometimes marks some posts as negative when they are actually positive.
  • It's difficult to configure the search terms and difficult to save settings.
  • It's difficult to find the same key aspects that you had in a search before.
1 - I am the sole user in my office of NetBase. I represent the monitoring aspect of the home care team and I use it for activations and occasionally I use it in order to find people that I can engage with my brand that i may not have found otherwise.
I think that Netbase is really a useful tool but it's not exactly user friendly unless you go very indepth with the tutorials which can be tricky if you're starting to use it in the middle of a launch. Also, the over the phone training sessions can be long and hard to follow especially because they can lag and you can get lost easily.
It is well suited for campaign launches and it easily allows you to see the spike in your activity as it compares to the normal status of your brand. It's also useful to locate the key messages that you selected for your launch and if they are being used by social users as you monitori the activation.

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