Item: Quid
Rating: 9
Author: Verified User

Overall Satisfaction with NetBase

Use Cases and Deployment Scope

My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.

Pros and Cons

Pros

Netbase gives unbiased overviews of brands' impacts across social media.
As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
Netbase enables users to analyze mentions of products in real-time.
Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.

Cons

Netbase could amp up their client support team and provide more on-site support.
Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
Netbase is very expensive.

Users and Roles

10 - Most users of Netbase fall into the research and business development spectrum.

Alternatives Considered

Comscore

Netbase enables users to analyze brands across social media in real time.

Other Software Used

comScore Ad Metrix

Likelihood to Renew

Netbase is the best tool on the market for monitoring social media mentions in real-time. Netbase enables me to gain insights that cannot be gained by using any other types of software.

Likelihood to Recommend

Netbase is very well suited for analyzing perceptions of clients' products in the media. Netbase does not always give an accurate portrayal and might pick up some unwanted mentions or irrelevant mentions.