Overall Satisfaction with NetBase
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
- Competitive analysis.
- Analyzing brand health on a day-to-day basis.
- Customer support--especially educating my manager and I on all of the new features.
- NetBase is constantly finding ways to make the platform work smarter for us.
- Understanding how to use the various dashboard templates that are available to us.
- We have generally found a significant increase in volume of mentions/conversations across the social web. Customers, fans, etc. know us now more than ever before.
- There is a significantly high amount of interest from our executives. They know and understand the value behind social listening and how it can help our business units to meet their business objectives.
NetBase is exactly what we needed and were looking for. Perhaps down the road we may require a much more enterprise-level platform, but for the past 3+ years, NetBase provides us with exactly what it is we need.