Great for social listening and brand sentiment
November 07, 2019

Great for social listening and brand sentiment

Marina Grindle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.
  • Brand sentiment.
  • Social listening.
  • Client dashboards.
  • Ease of use (does require some training to be able to use it well).
5 - Social and Content
  • We have secured a few clients based on this social listening and tangible examples.
We use NetBase a lot in our sales process to show potential clients their potential opportunities. This is often the first time clients see what people are saying about their industry/product. We then use those conversations to drive our content and social strategies.

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