Item: ObservePoint
Rating: 9
Author: Yash Bhardwaj

Overall Satisfaction with ObservePoint

Use Cases and Deployment Scope

ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.

Pros and Cons

Pros

It Validates the deployment and accuracy of analytics and marketing technologies and data.
Technology Governance feature ensures your data collection tools and processes are executing as planned.
Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data

Cons

The web audit feature can be made better, as the errors which it recognises, takes time
Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
The rules feature, only shows limited failures, I would appreciate if the developers can work on that too

Most Important Features

Audit feature is very crucial
rules is very important
Comparison Reports feature is very very useful and a good feature too

Return on Investment

Overall busniess has been really great, and i am quite happy with the team
there was one negative instance, when I was not able to get hold of their support team, which affected my work
Technology Governance has been very very great for me and my company, people if you're looking for it, go with ObservePoint

Alternatives Considered

I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on

Key Insights

Do you think ObservePoint delivers good value for the price?

Yes

Are you happy with ObservePoint's feature set?

Yes

Did ObservePoint live up to sales and marketing promises?

Yes

Did implementation of ObservePoint go as expected?

Yes

Would you buy ObservePoint again?

Yes

Likelihood to Recommend

I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.

Comments

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Awesome product, and kudos to ObservePoint Team, for great work!!!